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Take 25 Campaign

Take 25 logo

Missing and Exploited Children Logo

What is Take 25?

Take 25 is a grassroots campaign created by the National Center for Missing & Exploited Children (NCMEC) in honor of National Missing Children’s Day, annually recognized on May 25. The Take 25 Campaign encourages parents and guardians, educators, law-enforcement officers, and other trusted adults to take 25 minutes to talk to children about safety. While the Campaign runs from April 1-June 15, use the Take 25 resources to keep the conversation going year round in your community!

Take 25 EventHow do I get involved?

Getting involved is easy! Join the Campaign by engaging children, families, or your community on the importance of child safety. Consider some of these activities or develop your own.

  • Deliver the Take 25 Parent Presentation and share your safety expertise with other parents.
  • Encourage your child’s school to make safety a priority by: 
  • Embrace teachable moments by using conversation starters to discuss important safety topics.
  • Pledge 25 minutes to talk to a child about safety.

Take 25 resources are FREE and available in multiple languages. Request your materials today! For more information, visit

Additional Resources