Membership renewal is important to ensure the vitality of PTA and its mission. Recruitment introduces members to PTA benefits, but renewal helps us to determine how well we meet our members' needs. A returning member who sees the value and impact of their membership in PTA can be your best asset for recruiting new members. Returning members are also more likely to take on leadership roles.
Planning for membership renewals is an important part of achieving annual membership goals. It takes more effort to recruit a new member than it does to keep an existing one, but member engagement and retention is a year-long process.
Recognize and Thank Your Members
A simple "thank you" can go a long way. Recognizing your PTA members' contributions to your unit goals is an important part of membership retention. Show them you appreciate their dedication to making every child's potential a reality in your community.