Membership - Local Leader Kit

Membership

In This Section

Develop Membership for a Strong Foundation

A growing and engaged membership is the foundation for achieving PTA's mission to make every child's potential a reality. Think of all of the positive things PTA’s members add to your PTA. Members are interested in your PTA’s success, they are sources of information, skills, networks, resources and, of course, potential volunteers for your PTA. Focusing on membership retention and recruitment year-round can lead to long-term PTA success. This section of the Local Leader Kit is designed to help your PTA maintain current members and attract new ones.

Your Membership Committee

This section provides ideas on how to assemble a strong membership committee and helps you understand the vital role your membership committee plays in your PTA.

Listening to Your Community

To a achieve strong, positive, two-way relationship with your community, you need to listen deeply to what families, teachers and community members want and need. Explore the essential questions and tools that will help you best understand your community.

Tracking & Reporting

Good record-keeping is crucial for your list management, member recruitment and retention efforts. It will help you keep track of members, dues payments, and mailings.

Templates, Tools & Resources

These membership resources will help you and your team to build an appropriate membership strategy and grow your PTA.

Messaging & Objections

At the heart of PTA's mission are families and communities - people who become champions for our children. To effectively communicate why PTA membership is important, know your why, your PTA's value and your talking points.

Developing a Plan

After you listen to your community and craft your messaging, it's time to develop a membership plan. This section includes direction to help your PTA's with Devising a Plan, provides Recruitment Suggestions, and offers tips for successful Member Renewal.