Planning and Promoting

Planning and Promoting


Every nonprofit has a strategic plan. When your PTA creates your strategic plan, think beyond the calendar. Think mission first and identify the unique needs of your school and/or community:

PTA mission: to make every child’s potential a reality by engaging and empowering families and communities to advocate for all children.

Your PTA Strategic Plan

Step 1: Understand Your Community
Rather than just re-creating last year's plan, an effective board first takes the time to listen and gather input from the PTA community—including families, school staff and administrators. If you are a school-based PTA, talk with the principal and teachers. Conduct a survey of all families to find out who they are, and what they want and need. If you are a community-based PTA, identify potential collaborators and conduct a survey of community needs. Invite all involved to join your PTA.

Step 2: Define Goals and Objectives
Use the findings of your research to create your PTA’s plan for the year, including goals and objectives first, then identify strategies—such as programs, advocacy campaigns or events. POP OUT W/Links: Use National PTA’s programs, resolutions, Center for Family Engagement, family resources and advocacy toolkit.

Step 3: Evaluate Your Progress
Tracking progress against your goals, and adapting plans when necessary, will then be a central focus of your meetings throughout the year. Plans are living documents that need attention in order to thrive, so be sure to include in your plan some method of evaluating the success of your activities. This will provide critical information that can be used in future planning

Now that you have an overview of your role as a leader, check out these other sections of the Local PTA Leader Kit for details about planning specific PTA activities: