Social media is a powerful tool for individuals to join together, share content and ideas, and engage in open conversation. To be successful, PTAs must be committed to supporting honest, transparent and knowledgeable dialogue.
Why Should Your PTA Get on Social Media?
For PTAs, social media is well-suited to:
- Share information
- Raise awareness of education and child-related issues
- Support advocacy efforts and partner initiatives
- Generate interest in your PTA events, programs and initiatives.
If your PTA is not already on a social media channel but wants to be, the first step is simple: sign up! Be sure that you give plenty of thought to the username and/or URL of your page or account, because once you open the account, you will not be able to change it without losing your fans or followers. You also want to be strategic about creating an account on certain platforms. You do not have to be on every social media channel. For instance, creating a Facebook account is probably more effective than a Pinterest or Instagram account.
Observe and Explore
Once you are on a social media channel, do not feel compelled to immediately start posting content. Do research and understand what content best fits your audience. If you are unsure of how things work or what sort of content is appropriate for you to post, monitor comparable social media channels, publish content at different times of the day to understand when you get the most engagement and create quarterly benchmarks like tracking your "likes" or follower count to see audience growth.
When you feel you understand the platform and have devised a strategy, dive in! If you are confused by a technical function on a social media site, you can always refer to each site's "Help" section to help you familiarize yourself with the tools, capabilities and standard practices. The help section is often located in the website footer.
Additional Social Media Guidance