Promoting Your Program or Event

Promoting Your Program or Event


Marketing and media relations are important ways to raise awareness of programs and events and build support for PTA among families, educators and administrators, elected officials, business and community leaders and the general public.

Kick-start your Marketing Plan

Use the following suggestions to promote your PTA programs and events to:

Promoting to Students and Families

Use a variety of channels to reach students and families. Consider creating promotional messages and materials in multiple languages to reach all families in your school community. Some possibilities include the following:

  • Nothing beats a personal invitation! Ask volunteers to make individual phone calls to parents of all students or targeted groups.
  • Use the school's automated phone system to call parents, if available. If your school does not have a system in place, consider establishing a "phone tree" among PTA members.
  • Host a schoolwide assembly to introduce the program. Feature photos from last year's program, if possible.
  • Include messages in students' morning announcements.
  • Hang posters and fliers in visible locations, and send fliers home to parents.
  • Post deadlines and reminders on outdoor signs near student drop-off and pickup locations.
  • Post announcements and updates on the school and/or PTA website and via social media (e.g., Facebook and Twitter).
  • Write an article about the program for a PTA or school newsletter. Showcase the impact of prior years' events and/or the benefits of family engagement. Ask a student to write a similar article for the school newspaper.
  • Engage student ambassadors to talk positively about the program among peers.

Promoting to Teachers and Administrators

The more involved faculty and staff are in planning the program, the more likely they will serve as "champions" of the program among other school leaders.

Consider the following ideas to engage school staff:

  • Request time at an in-service training, staff meeting or school board meeting to present the program to teachers. Highlight the benefits of family engagement and invite their ideas about how they might encourage their classes to participate.
  • Provide suggestions for how the program or event might be linked to curriculum. Ask a teacher volunteer to create a sample lesson plan and share it with peers.

Promoting to Community Members

When reaching out to potential community partners, focus on the impact of your program or event on students, schools and families.

Here are some ways you can share information with your community:

  • Work with school officials to develop media releases to secure local coverage. Do not forget smaller, local media outlets such as neighborhood association blogs and newsletters.
  • Community bulletin boards can be good places to post program fliers. This can help you reach parents who are not often at the school building.
  • For more information on engaging community partners, visit the Fundraising Quick Reference Guide.