Spring is finally here after the long winter that much of America has endured. We are ecstatic to welcome its arrival! Springtime is a natural period of growth and rejuvenation. Trees and flowers begin to bloom, birds and other animals become more visible, and lawns are once again green. But what does spring bring for PTA? More important, what does spring mean for PTA membership recruitment and retention?
The three calendar months of spring (April, May, and June) are traditionally not the highest months for membership growth at PTA. The number of members reported during this season is significantly less than the Back-to-School mega-membership months. Of course, this connects to the natural tendency for most people to join PTA when school starts, rather than when school is nearing summer recess.
However, on this Membership Monday we would like to encourage, inspire and challenge PTA to answer the call of spring and GROW! Don’t stop recruiting! Proudly display your PTA membership table this spring season, fill backpacks with membership applications, and send out a few more emails to ask for engagement and retention. Help us honor the spring spirit of growth!
And for your efforts to help recruit new members now, we offer your PTA an incentive. For every 14 members your PTA recruits and reports now through May 31st, your PTA could win $1,000! The National PTA Membership Committee recognizes students and parents may be thinking of summer, but the committee encourages you to take part of the season of growth and ask members to join PTA. Membership recruitment is a year round necessity. The 14 in ’14 membership challenge was created with these things in mind.
Let’s roar into spring PTA presidents, membership chairs, and board members! Remind parents, family and community members, elected officials, local businesses, teachers, and friends that they can join the PTA in the spring. Recruit 14 of them to join PTA before May 31st and enter for the $1,000 prize. Much greater than the prize, we hope your efforts to recruit members now, will help PTA grow in unison with spring!
Felisha Battle is the Membership Marketing Director for National PTA.