The National PTA membership team answers your questions about membership recruitment, retention, and engagement every month.
Dear PTA Membership,
What can I do to help my PTA keep its members? We keep some each year, but we lose just as many. How can we stop losing members?
Maria H. – Miami, FL
Did you know it’s easier to keep a PTA member than gain a new one? It’s true. Membership statistics show that you have to put more effort in recruiting a new member than asking an existing member to return.
Membership retention is not about sending a letter once a year to current PTA members asking them to return. Retention starts from the first day you recruit a new member! Here are some quick steps to help you retain members from year-to-year.
- Encourage engagement now! – Ask new members to get involved with your PTA right away. Welcome them to your PTA by inviting them to an upcoming meeting or asking how they wish to share their skills/talents.
- Provide useful resources – New members want to know how their PTA membership can help them. Provide tools and resources to help their children reach their potential. Take a survey of your PTA members to learn if your PTA provides relevant tools and resources for your school and community.
- Keep in touch! – PTA members want to be knowledgeable about their children, school, and community. Keep them informed about events that affect their child. Connect a new PTA member with a returning member to form a “tag-team”, keeping new members up to date on PTA happenings. Email and call members on a regular basis with news they need to know.
- Ask for renewals – Remind members of the successes your PTA has achieved throughout the year and ask for membership renewal. Sharing your achievements helps PTA members stay connected, understand the value of PTA membership and stay energized! Use phone, email, and social media to ask for renewals. View steps to plan for membership renewal here and download a sample renewal letter.
Remember, successful PTA membership retention leads to a strong membership base, strong school and community ties, as well as a strong pool of potential PTA leaders. Keep your members empowered, strong, and responsible with engagement that starts on day one!
Best wishes for strong PTA membership,
The PTA Membership Team
Have a question for the PTA membership team? Email National PTA’s membership marketing manager at firstname.lastname@example.org. Type “Ask Membership! Monday” in the subject line, tell us your question, and include your first and last name, name of your local PTA, and city and state. If your question is selected, it will be answered here in the Ask Membership! Monday blog.
Joy Lindsey is membership marketing manager for National PTA.