Recruitment Tools

In This Section

Notes from the Backpack Podcast

Join PTA For Your Child

Strengthen Your PTA Membership Recruitment Efforts 

The following National PTA materials are focused on membership recruitment and retention and are designed for PTA leaders to share, edit and distribute.

Reasons YOU Belong

We've compiled the most successful PTA membership recruitment and retention conversations in this five-step guide.

New! You Belong in PTA—Grow Your PTA with Programs: Use these social media graphics, print & go flyers, and customizable content flyers to invite your community to join, support or invest in your PTA/PTSA by highlighting National PTA Programs.

How to Create Your Own PTA Value

10 PTA Membership Myths & Truths Flyer


Start a conversation and dispel these myths about PTA membership. This was inspired as an additional visual tool to accompany other membership recruitment strategies as outlined in our Membership Campaign.

10 PTA Membership Myths and Truths

125 Ways to Increase Membership 


In celebration of the 125th anniversary of National PTA, download our 125 Ways to Increase Membership brochure and explore our 125 Days of Membership initiative.

National PTA 125th Anniversary

Membership Recruitment Strategies in National PTA Media

Our Children: PTA Community

Show Your PTA Value with You Belong in PTA

Encouraging people to join doesn’t end with the back-to-school membership drive. It’s an ongoing, year-round initiative and the YOU Belong in PTA resources are designed to make this process easy for your PTA. 

How to Make a Mid-Year Ask to Join PTA—While Communicating PTA Value

We have created templates you can quickly and easily customize, including a Sample Mid-Year PTA/PTSA Letter/Email and a Sample Mid-Year PTA/PTSA Status Report. 

Back to School and Back to PTA means Engaging Families and Growing Membership!
Ideas from local leaders you can use to grow your PTA membership year this year! 

The New PTA Normal: PTA Amazing!
What did we learn in the past year and half? How can we use it to do even more for children and families?

Ways to Make Your PTA Virtual
How are PTA/PTSAs keeping in touch with their school communities? They are going virtual!

Show Your PTA Value to Sustain and Grow Your Membership
Just like schools have had to pivot, so do PTAs. You don’t need a building to PTA.

How to Get the Technology Your Local PTA Needs
PTAs can budget for, and spend money on, any technology that will be used by the PTA.

How to Make Joining PTA Easy
Now is a good time to rethink how your PTA will promote membership next year, especially if schools are still remote when they start in the fall.

It’s Not Too Late to PTA!
Your PTA can play a key role in helping support your school community in these tough times. It’s not too late to PTA this school year!

State, District, Council, Region PTAs...Know Your Data to Grow Membership
Data is knowledge and knowledge is power. Taking a deep dive into your data gives you the power to make informed decisions to maximize your financial and people resources to reach your goals to grow membership.

Market Your PTA

PTA Visibility


Our PTA Branding and Web Guidelines resources have been updated. These include visual, content and advertising guidelines for PTAs/PTSAs.

PTA Logos: You can also create your own PTA logo using our new PowerPoint template now available.

Create a QR Code to Increase Membership (2023)

This short video tutorial will teach you how to create a QR code to quickly and easily link potential members to your online membership join platform, membership application or other important PTA resources of your choice.

Tips to Grow your PTA's Online Presence

Presentations and Letters


Introduce PTA to the families, community members and school staff in your community


Use these customizable templates to help local PTAs ask their community to join PTA using the PTA Membership Campaign


Customize and print this certificate to give members special recognition in PTA

National PTA Membership Campaign


Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA.

PTA Videos


Need a quick PTA video to show at your next event/meeting or to post on Facebook, Twitter or website? Check out the following videos that are all under two minutes long.

Every Child. One Voice.
Every Child. One Voice.
Why Join PTA?
Why Join PTA?
PTA For Your Child - Membership Campaign Launch
PTA For Your Child - Membership Campaign Launch

Achieving a More Diverse Membership

More resources are available; visit our Diversity, Equity and Inclusion page.

PTA in Infographics

Who We Serve Infographic

Where We Are

Title 1 Schools Infographic

Presence of PTA


PTAs are serving 13.8 million students in the US. There are over 22,000 local PTA units across the country in a wide variety of schools.

Membership graphic image

Develop Your Membership Growth Plan



Learn how to P.L.A.N.: Picture, Listen, Ask, and Nurture your potential and returning PTA members in our 20-minute eLearning course.

Worksheets and Templates


Listen to understand the needs and interest of your community

Start with a membership goal

Action plan to reach membership goal