Recruitment Tools

In This Section

Join PTA For Your Child

Notes from the Backpack Podcast

Strengthen Your PTA Membership Recruitment Efforts 

The following National PTA materials are focused on membership recruitment and retention and are designed for PTA leaders to share, edit and distribute.

10 PTA Membership Myths & Truths Flyer


Start a conversation and dispel these myths about PTA membership. This was inspired as an additional visual tool to accompany other membership recruitment strategies as outlined in our Membership Campaign.

10 PTA Membership Myths and Truths

125 Ways to Increase Membership 


In celebration of the 125th anniversary of National PTA, download our 125 Ways to Increase Membership brochure and explore our 125 Days of Membership initiative.

National PTA 125th Anniversary

Membership Recruitment Strategies in National PTA Media

One Voice, the Official Blog of National PTA


Back to School and Back to PTA means Engaging Families and Growing Membership!
Ideas from local leaders you can use to grow your PTA membership year this year! 

The New PTA Normal: PTA Amazing!
What did we learn in the past year and half? How can we use it to do even more for children and families?

Ways to Make Your PTA Virtual
How are PTA/PTSAs keeping in touch with their school communities? They are going virtual!

Show Your PTA Value to Sustain and Grow Your Membership
Just like schools have had to pivot, so do PTAs. You don’t need a building to PTA.

How to Get the Technology Your Local PTA Needs
PTAs can budget for, and spend money on, any technology that will be used by the PTA.

How to Make Joining PTA Easy
Now is a good time to rethink how your PTA will promote membership next year, especially if schools are still remote when they start in the fall.

It’s Not Too Late to PTA!
Your PTA can play a key role in helping support your school community in these tough times. It’s not too late to PTA this school year!

State, District, Council, Region PTAs...Know Your Data to Grow Membership
Data is knowledge and knowledge is power. Taking a deep dive into your data gives you the power to make informed decisions to maximize your financial and people resources to reach your goals to grow membership.

Market Your PTA

PTA Visibility


Our PTA Branding and Web Guidelines resources have been updated. These include visual, content and advertising guidelines for PTAs/PTSAs.

PTA Logos: You can also create your own PTA logo using our new PowerPoint template now available.

Create a QR Code to Increase Membership

This short video tutorial will teach you how to create a QR code to quickly and easily link potential members to your online membership join platform, membership application or other important PTA resources of your choice.

Presentations and Letters


Introduce PTA to the families, community members and school staff in your community


Customize and print this certificate to give teachers member special recognition in PTA

National PTA Membership Campaign


Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA.

PTA Videos


Need a quick PTA video to show at your next event/meeting or to post on Facebook, Twitter or website? Check out the following videos that are all under two minutes long.

Every Child. One Voice.
Every Child. One Voice.
Why Join PTA?
Why Join PTA?
PTA For Your Child - Membership Campaign Launch
PTA For Your Child - Membership Campaign Launch

Achieving a More Diverse Membership

PTA in Infographics

Who We Serve Infographic

Where We Are

Title 1 Schools Infographic

Presence of PTA


PTAs are serving 13.8 million students in the US. There are over 22,000 local PTA units across the country in a wide variety of schools.

Membership graphic image

Develop Your Membership Growth Plan



Learn how to P.L.A.N.: Picture, Listen, Ask, and Nurture your potential and returning PTA members in our 20-minute eLearning course.

Worksheets and Templates


Listen to understand the needs and interest of your community

Start with a membership goal

Action plan to reach membership goal

Membership Recruitment Flyers

Use these customizable flyers to showcase the many benefits of PTA membership in your recruitment and retention efforts. You can add your PTA logo, contact info or other copy by clicking in the fillable form area! 

Note: please right-click the desired audience flyer and save the .PDF to your computer in order to customize the logo and text; edit with Adobe Acrobat Reader.

10 Reasons Collage

The flyers are designed to tailor the PTA message to different audiences:

General Audience
Families & Educators

Families & EducatorsMessaging for family members, caregivers and community members with a shared mission to help every child succeed. This version includes a customizable membership form for local PTAs.

10 Reasons: Families and Educators (Color)

10 Reasons: Families and Educators (BW)

10 Reasons: Families and Educators (Color - en español)

10 Reasons: Families and Educators (BW - en español  

Parent & School Leaders