The following National PTA materials are focused on membership recruitment and retention and are designed for PTA leaders to share, edit and distribute.
Start a conversation and dispel these myths about PTA membership. This was inspired as an additional visual tool to accompany other membership recruitment strategies as outlined in our Membership Campaign.
Ways to Make Your PTA Virtual
How are PTA/PTSAs keeping in touch with their school communities? They are going virtual!
Show Your PTA Value to Sustain and Grow Your Membership
Just like schools have had to pivot, so do PTAs. You don’t need a building to PTA.
How to Get the Technology Your Local PTA Needs
PTAs can budget for, and spend money on, any technology that will be used by the PTA.
How to Make Joining PTA Easy
Now is a good time to rethink how your PTA will promote membership next year, especially if schools are still remote when they start in the fall.
It’s Not Too Late to PTA!
Your PTA can play a key role in helping support your school community in these tough times. It’s not too late to PTA this school year!
Introduce PTA to the families, community members and school staff in your community
Use this template to welcome new PTA members
Customize and print this certificate to give parent volunteers special recognition in PTA
Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA.
PTAs are serving 13.8 million students in the US. There are over 22,000 local PTA units across the country in a wide variety of schools.
Learn how to P.L.A.N.: Picture, Listen, Ask, and Nurture your potential and returning PTA members in our 20-minute eLearning course.
Listen to understand the needs and interest of your community
Start with a membership goal
Action plan to reach membership goal
Use these customizable flyers to showcase the many benefits of PTA membership in your recruitment and retention efforts. You can add your PTA logo, contact info or other copy by clicking in the fillable form area!
Note: please right-click the desired audience flyer and save the .PDF to your computer in order to customize the logo and text; edit with Adobe Acrobat Reader.
The flyers are designed to tailor the PTA message to different audiences:
Messaging for a broad audience including policymakers, advocates and outside organizations.
10 Reasons: General Recruitment (Color)
10 Reasons: General Recruitment (BW)
10 Reasons: General Recruitment (Color - en español)
10 Reasons: General Recruitment (BW - en español)
Messaging for family members, caregivers and community members with a shared mission to help every child succeed. This version includes a customizable membership form for local PTAs.
10 Reasons: Families and Educators (Color)
10 Reasons: Families and Educators (BW)
10 Reasons: Families and Educators (Color - en español)
10 Reasons: Families and Educators (BW - en español)
Messaging for local parent and school leaders, such as teachers and administrators.
10 Reasons: Parents and Schools (Color)
10 Reasons: Parents and Schools (BW)
10 Reasons: Parents and Schools (Color - en español)
10 Reasons: Parents and Schools (BW - en español)