Membership Campaign

In This Section

Join PTA For Your Child

Notes from the Backpack Podcast

PTA For Your Child with Our All New Membership Campaign

Today, PTA’s role is more important than ever in connecting parents, teachers and administrators, and supporting critical school needs. We want every family in our schools to join PTA, because we can do more together than apart.

Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA.

To bolster your membership recruitment activities, we have developed a suite of materials, including a campaign toolkit that outlines how to effectively communicate the value of PTA membership, a suite of dynamic visuals and collateral materials, and a campaign rollout checklist.

Campaign Toolkit

How Do I Get Started?

Membership Campaign Introduction & Training


Watch our recorded webinar where we’ll introduce the new membership campaign. During the webinar, we will summarize the research used to develop the campaign, provide an understanding of the campaign theme and approach, and review the messaging and visual assets.

Watch Now

The webinar is led by:

  • Leslie Boggs, President, National PTA
  • LaWanda Toney, Director of Strategic Communications, National PTA
  • Amy Fox, Senior Vice President, Brand, Edelman
  • Jackeline Stewart, Vice President, Diversity & Inclusion, Edelman

Using the New Membership Marketing Campaign Live Training


Calling all local PTA leaders who want to grow membership! We have recorded our live training and discussion focused on Using the New Membership Marketing Campaign. Explore new tools and hear from other local leaders.

Watch Now

We compiled responses from local leaders' chat during the live training in this helpful Attendee Responses document that you may wish to refer to during the recorded session.

Side by Side Marketing Graphics

Above: Examples of Campaign Materials.

Membership Campaign Materials & Resources

To bring the campaign to life, we have developed a suite of materials and resources, including a comprehensive campaign toolkit, visual assets, collateral materials, a campaign implementation checklist and video. We hope you find these resources engaging, impactful and fun!

October Update: New Materials Added


Based on feedback from PTAs across the country, we have created additional materials for you to use and share! The materials are included in the below Membership Campaign Materials .ZIP package. Items include a PowerPoint template, Zoom backgrounds, and PTSA- & SEPTA-branded visuals.

New Membership Campaign Materials


Download the Membership Campaign Toolkit (.PDF) for a Complete Overview of the Membership Campaign:

Campaign Materials

Download the Membership Campaign Materials (.ZIP) to Extract and Customize All Campaign Graphics:

How to Customize Graphics

Learn how to customize the Membership Campaign graphics to be used in social media posts, on flyers, on websites, and more:

For Your Child


Kickstart your membership outreach strategy with this checklist:

Implementation Checklist

There is No Wrong Way to PTA Commercial

Share our new commercial every way you can to spread the word about joining PTA and to remind everyone of the many possibilities available to help communities support each other. You may copy this direct link:

Spread the word!

Get your Membership Campaign swag today!

Yard Sign Set

National PTA Online Store