Membership Campaign

In This Section

Notes from the Backpack Podcast

Join PTA For Your Child

PTA For Your Child

Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA.

PTA For Your Child

How Do You PTA?

Today, PTA’s role is more important than ever in connecting parents, teachers and administrators, and supporting critical school needs. We want every family in our schools to join PTA, because we can do more together than apart.

To bolster your membership recruitment activities, we have developed a suite of materials, including a campaign toolkit that outlines how to effectively communicate the value of PTA membership, a suite of dynamic visuals and collateral materials, and a campaign rollout checklist.

Campaign Toolkit

There is No Wrong Way to PTA Commercial

Membership Campaign Materials

To bring the campaign to life, we have developed a suite of materials and resources, including a comprehensive campaign toolkit, visual assets, collateral materials, a campaign implementation checklist and video. We hope you find these resources engaging, impactful and fun!


Download the Membership Campaign Toolkit (.PDF) for a Complete Overview of the Membership Campaign:

Side by Side Marketing Graphics

How to Get Started

Membership Campaign Introduction & Training


Watch our recorded webinar where we’ll introduce the new membership campaign. During the webinar, we will summarize the research used to develop the campaign, provide an understanding of the campaign theme and approach, and review the messaging and visual assets.

The webinar is led by:

  • Leslie Boggs, President, National PTA
  • LaWanda Toney, Director of Strategic Communications, National PTA
  • Amy Fox, Senior Vice President, Brand, Edelman
  • Jackeline Stewart, Vice President, Diversity & Inclusion, Edelman

Using the New Membership Marketing Campaign Live Training


Calling all local PTA leaders who want to grow membership! We have recorded our live training and discussion focused on Using the New Membership Marketing Campaign. Explore new tools and hear from other local leaders.

Watch Now

We compiled responses from local leaders' chat during the live training in this helpful Attendee Responses document that you may wish to refer to during the recorded session.

Spread the word!

Get your Membership Campaign swag today!

Yard Sign Set

National PTA Online Store