Membership Campaign

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Notes from the Backpack Podcast


PTA For Your Child with Our All New Membership Campaign

Today, PTA’s role is more important than ever in connecting parents, teachers and administrators, and supporting critical school needs. We want every family in our schools to join PTA, because we can do more together than apart.

Our new membership campaign—PTA For Your Child—is designed to engage and excite new members and existing members by making the work of the PTA more visible and highlighting the value and impact of PTA.

To bolster your membership recruitment activities, we have developed a suite of materials, including a campaign toolkit that outlines how to effectively communicate the value of PTA membership, a suite of dynamic visuals and collateral materials, and a campaign rollout checklist.

Campaign Toolkit

How Do I Get Started?

Membership Campaign Introduction & Training

Thursday, June 18, 2020 at 2:00 p.m. EDT

Watch our recorded webinar where we’ll introduce the new membership campaign. During the webinar, we will summarize the research used to develop the campaign, provide an understanding of the campaign theme and approach, and review the messaging and visual assets.

Watch Now

The webinar is led by:

  • Leslie Boggs, President, National PTA
  • LaWanda Toney, Director of Strategic Communications, National PTA
  • Amy Fox, Senior Vice President, Brand, Edelman
  • Jackeline Stewart, Vice President, Diversity & Inclusion, Edelman

Using the New Membership Marketing Campaign Live Training

Wednesday, July 15, 2020 at 1:00 p.m. EDT or 7:00 p.m. EDT

Calling all local PTA leaders who want to grow membership! We have recorded our live training and discussion focused on Using the New Membership Marketing Campaign. Explore new tools and hear from other local leaders.

Watch Now

We compiled responses from local leaders' chat during the live training in this helpful Attendee Responses document that you may wish to refer to during the recorded session.

Membership Campaign Introduction at Convention

Tuesday, July 21, 2020 at 3:30 p.m. EDT

Join National PTA President Leslie Boggs during the Virtual Annual Convention for an exciting introduction and overview of the membership campaign for all conference attendees.

Side by Side Marketing Graphics

Above: Examples of Campaign Materials.



Membership Campaign Materials & Resources

To bring the campaign to life, we have developed a suite of materials and resources, including a comprehensive campaign toolkit, visual assets, collateral materials, a campaign implementation checklist and video. We hope you find these resources engaging, impactful and fun!



Download the Membership Campaign Toolkit (.PDF) for a Complete Overview of the Membership Campaign:



Download the Membership Campaign Materials (.ZIP) to Extract and Customize All Campaign Graphics:

For Your Child