PTA Branding and Web Guidelines

In This Section

Join PTA For Your Child

Notes from the Backpack Podcast

Consistency is Key

PTA has established guidelines for the proper use of the PTA name, logos, and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help to unify all PTAs, and set PTA apart from the competition.

The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.


National PTA Visual Identity Standards
These guidelines will create a distinctive, credible and sustainable messaging for all supporting PTA units, to gain their loyalty and grow our organization, resulting in the organization working together–as one team with one voice.

PTA Advertising Guidelines
Suggestions for how to manage advertising for your publications, newsletters, and website.

Website Style Guide
PTA's website standards for website content. It also includes a web vocabulary section to better understand web terms. 

PTA Logos & Graphics

Create a PTA logo for your PTA here in about 30 seconds. 

PTA Logos (EPS and TIFs in zip file)
Logos in English and Spanish for PTAs and PTSAs.

Guidelines for Using PTA Logos

Customizing PTA Logos

State PTA Logos (EPS and TIFs in zip file)

Access our Communications Resources (access requires National PTA login and State Leader permissions) in our State Resource Bank for State PTA Logos.