Excellence Library

In This Section

Notes from the Backpack Podcast

Join PTA For Your Child

Welcome School of Excellence Champions!

This website serves district, region, council and state PTAs who aim to promote, train, support and celebrate local family-school partnerships through the National PTA School of Excellence program:

  • Use the tools and information below to connect School of Excellence participants to family engagement resources in your state.
  • Promote the program on your PTA website and social media and train local PTAs about School of Excellence at your next leadership conference.
  • Use the data reports, tools and quotes provided below to develop state-specific talking points about the School of Excellence program and it's impact.

Virtual Author Visit

Message Board

Check out the latest updates, reminders, and useful information to learn what's currently happening in the program and how you can support participating units in your community. 

Congratulations 2022-2024 Designees and 2023 Phoebe Apperson Hearst Awardees!


The 2022-2024 National PTA Schools of Excellence are designated in recognition of their commitment during the 2022-23 school year to build an inclusive and welcoming school-community where all families contribute to enriching the educational experience and overall well-being for all students.

Also, please join us in congratulating the top three Schools of Excellence and recipients of the 2023 Phoebe Apperson Hearst Award Recipients: 

  • Bells Ferry Elementary PTA (Georgia) - Phoebe Apperson Hearst Outstanding Family-School Partnership Award  
  • Chaparral Elementary PTA (New Mexico) - Phoebe Apperson Hearst Family-School Partnership Award of Merit 
  • Twin Echo Elementary PTA (Illinois) - Phoebe Apperson Hearst Family-School Partnership Award of Merit 

State PTAs can announce and promote the designees in their state to support and further the impact these units made during the program. Looking for ideas? Check out North Carolina State PTA's announcement email and Illinois State PTA's social media post.

Stay tuned on social media as we continue celebrate these PTAs and schools for their incredible efforts to enhance family-school partnerships and improve student success! 


2023-2024 School of Excellence program enrollment is OPEN

By enrolling in the program, individual local PTAs make a year-long commitment to strengthening family-school partnerships at their schools. With feedback from their school communities, Excellence Teams will identify and implement an action plan for school improvement based on PTA's National Standards for Family-School Partnerships.

The School of Excellence program is designed for individual and local PTA units to make a direct impact at their schools. Therefore, the School of Excellence designation should not be sought by multiple schools under one PTA. 

Enrollment is now open thru October 15 at PTA.org/ExcellenceCheck which local units are enrolled using this running list. Click the link and choose "Export to: Excel" to access an automatically updated report. 

How to Best Support Local Units

State, region, council and district PTAs are encouraged to promote, support and celebrate local PTAs through the National PTA School of Excellence program. Review the following examples of how you can support local PTA School of Excellence participants! 

Promote Enrollment - Open from May 1 to Oct. 15

State, region, council and district PTA units are encouraged to promote, support and celebrate local PTAs through the National PTA School of Excellence program. Use the promotional resources and materials below to support your enrollment efforts. Be sure to drive participants to the required enrollment form by linking to PTA.org/Excellence

Materials to Download and Customize 

Use these graphics, materials, templates and more to encourage local units in your community to enroll. Find sample messaging that you can customize for your social media promotion.

Digital Media Graphics and Messaging

Download these graphics and customize the sample message to encourage local PTAs to enroll and begin their journey to Excellence! 

  • Facebook Graphic - Enroll (en Español)
    Suggested messaging: It’s not too early to plan for the 2023-24 school year, especially when it comes to the School of Excellence. ENROLLMENT IS under way RIGHT NOW! This is a year long commitment to developing a school improvement action plan that will benefit all students. Learn more and ENROLL at PTA.org/Excellence. Are you ready to roll up your sleeves and get to work?
  • Twitter Graphic - Enroll (en Español)
    Suggested messaging: ENROLL NOW! By taking part in the National PTA School of Excellence program, your PTA and school administrators make a commitment to identify and implement a school improvement action plan! Learn more and ENROLL at PTA.org/Excellence. #PTAExcellence #HowWePTA
  • Newsletter Graphic - Enroll (en Español)
    Suggested messaging: Enroll NOW for the School of Excellence! What exactly is the National PTA School of Excellence? The School of Excellence is a program that supports and celebrates partnerships between PTAs and schools to enrich the educational experience and overall well-being for all students. It’s about making changes. It’s about making improvements. And it’s about celebrating accomplishments. Enrollment for the 2023-24 school year is under way right now. If you’re interested, be sure to get details at PTA.org/Excellence. This is a year long commitment that could lead to one of National PTA’s highest honors. Don’t delay. Enroll now!   
Logos, Templates and More

Use these resources, logos, and templates to enhance how you are promoting enrollment in the School of Excellence program at upcoming State Conventions, PTA meetings or trainings.

Flyers and Postcards 

Program Logos

Program Overviews


Highlight Program Impact and Benefits

Use the School of Excellence data reports and quotes from past participants, including principals that have gone through the program, the impact and membership benefits of the program. 

Program Data Reports

Use the School of Excellence data reports to help share and inform about the impact of the School of Excellence program Learn information like number of students served and percent of Title I schools served, and find testimonials and program impact quotes. 

Program Quotes

Hear first-hand from past participants how the School of Excellence program benefited their community, helped Principals connect with their school and supports PTAs in increasing membership.  


Browse these program quote graphics and share them on social media or other digital platforms to promote the School of Excellence.

SOE-Quotes_Mike-Miller SOE-Quotes_Kaiserslautern SOE-Quotes_Highland SOE-Quotes_Parkland SOE-Quotes_Morgan SOE-Quotes_Norup SOE-Quotes_Phillips SOE-Quotes_Lutz SOE-Quotes_Herndon SOE-Quotes_Farmington-STEAM SOE-Quotes_George-Washington SOE-Quotes_Falling-Creek SOE-Quote_Chickahominy-Middle SOE-Quote_CC-Duff SOE-Quote_Brookview SOE-Quote_Barksdale

Support PTAs Through the Program - October to June

Provide encouragement and assistance throughout the program process, by knowing which local units are participating in the program and where they are in the program.  

Get Connected

Use the ongoing 2023-24 Excellence Reports to connect with the local units participating in the program. Once connected, consider sending welcome messages to show your support for their efforts to achieve Excellence. Check out these ideas for how you can welcome program participants: 

Check out the School of Excellence Database to find all past School of Excellence designees. You can also use the Excellence Reports from past program years to connect with previous participants and designees and learn more about their experience and achievements in the program. Need detailed reports? Email Excellence@PTA.org.

School of Excellence Reports

Use these reports to get connected with past and present School of Excellence participants and designees. 

Comparative Reports Overtime 

2023-2024 Excellence Reports 

  • Enrollment Report (Click the link and choose "Export to: Excel" to access an automatically updated report.) 

Combined Past Excellence Reports*

*Includes the PTAs that submitted the Enrollment, Initial Application and/or Final Application 
**2019-2020 program postponed due to COVID-19. Questions? Email Excellence@PTA.org 

Provide Support 

Through the program, participating PTAs will gather community feedback, analyze the results and develop an Excellence Action Plan to enhance and improve family engagement in their community. You can support PTAs by knowing where they are in the program process and connecting them with opportunities along the way.

For example, Free State PTA provided timely reminders along the way and mentorship connections between enrollees and past designees. 

Check out the Excellence Library Message Board for program updates from National PTA and mark these key dates in your PTA calendar to ensure you are providing support every step of the way.

Key Dates

Mark your calendars with these key program dates to send our reminders or encouragement. 

  • May 1 - Oct. 15: Program Enrollment 
  • August - Nov. 15: Initial Community Feedback Collection 
  • Oct. 1 - Nov. 15: Complete and Submit Community Feedback Form
  • November - May: Create and Implement Excellence Action Plan
  • March - June: Follow Up Community Feedback Collection
  • May 1 - June 15: Complete and Submit Community Impact Form 
  • August: School of Excellence Designees and Hearst Award Recipients Announced

Celebrate Designees - August 

In August, National PTA will announce the PTAs that earned the School of Excellence designation, as well as the top three Schools of Excellence that earned top rank and achieved the Phoebe Apperson Hearst Awards

Explore past School of Excellence Designee rosters from 2014-20162015-20172016-20182017-20192018-20202019-20212020-20222020-2022 and 2021-2023

Be sure to congratulate your the National PTA School of Excellence designees in your PTA community and share their stories on your social media outlets. You are encouraged to reach out to your state's designees to join and support their celebration events. Check out these designation congratulation announcements:

Purchase and distribute School of Excellence celebration materials like lanyards, lapel pins & more from ShopPTA.com as seen on this flyer. Most items can be ordered & shipped within 1 week. There are also three package deals that will allow you to bulk order and save!


New Promotional Materials: Grow Your PTA with Programs

YOU Belong in PTA — Grow Your PTA with Programs templates are available for use. Show the value of your PTA with programs including School of Excellence. Learn more.

You Belong in PTA School of Excellence


Additional Excellence Information and Resources

Still want to learn more? Check out these additional School of Excellence highlights to learn more about the the impact the School of Excellence program and get inspired to support the units in your PTA community.


Excellence in the News

Check out some of the news coverage part and current School of Excellence designees receive!

  • Keller Jr. High PTA 2021 Phoebe Apperson Hearst Outstanding Family-School Partnership Awardee
Excellence Program Blogs

The School of Excellence experience is different for every PTA. Check out some of the experiences designees and participants have had in their journeys to Excellence! 

National PTA is Here to Support You

All National PTA programming is ready-to-go and comes with a team of support, allowing you to focus on what matters most – your families. We stand beside you along the way, so lean on us, because together we make the biggest difference.


For questions, detailed reports and/or state-specific information, contact Excellence@PTA.org.