School of Excellence Celebration Kit

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National PTA School of Excellence


As 2020-2022 National PTA Schools of Excellence, you and your Excellence Team
deserve recognition! 


Watch and share this special congratulations message from National PTA President, Anna King, to celebrate your achievement in strengthening family-school partnerships in your school community.

In honor of your designation, by the end of September, National PTA will send your PTA a banner, certificate and letter by mail. Once received, please take a banner picture with your Excellence Team and send it to Share your celebrations with us on social media using #PTAExcellence and #HowWePTA and by tagging @NationalPTA.

If you do not receive your banner by October 1, please let us know by emailing


 Digital School of Excellence Celebration Toolkit

Your PTA worked hard to achieve this designation—you deserve to celebrate! Use the resources and materials in this section to share and promote your National PTA School of Excellence designation.

Share and Promote Your School of Excellence Designation

Let the whole community know that your school is a National PTA School of Excellence by announcing the news to students, parents, neighbors, school partners, educational leaders, community leaders and the media. Be sure to use all of your PTA and school communication tools—social media, e-newsletters, phone and text systems, student folders and morning announcements.

You are welcome to use the School of Excellence Logo (Low Resolution) but please take advantage of the many promotional resources and materials National PTA has made available.

Share your celebrations with National PTA

Remember to loop National PTA in! Share your celebration stories and banner pictures with us on Twitter and Facebook by tagging @NationalPTA and using the hashtags #PTAExcellence and #HowWePTA so we can celebrate with you.

Find more celebration materials  

Be sure to check out the new School of Excellence celebration materials from As seen on this flyer, through ShopPTA you can find items like pens, lanyards, lapel pins and more to help you celebrate your incredible accomplishment. Most items can be ordered and shipped within one week. There are also three package deals that will allow you to bulk order and save!

Promotional resources and materials

Media and Graphics
  • Facebook (Sample courtesy of Pearson's Corner Elementary School PTA)  
School & Community Announcements
  • Sample Proclamation to sign in honor of your School of Excellence designation
  • Share your designation with your local news and media channels (check out this example from North Carolina)

Host a Celebration Event 

Along with sharing your School of Excellence designation, consider hosting a celebration event! A PTA event that celebrates your designation will allow you to show your community all the work you put into the program. Your In Person or At Home celebration will also allow you to officially present your School of Excellence banner to your school and to your community!

Make your celebration impactful 

Your celebration should be unique to your community and your School of Excellence experience! But to ensure your celebration event is impactful remember to:

  • Make sure your School of Excellence celebrations are for your whole PTA school community. Use the Diversity, Equity & Inclusion resources and materials at to ensure your event welcomes everyone who made your designation possible. 
  • Invite school staff and administrators, families, community leaders and local news media and others to attend. And be sure to share your plans with your district, regional, council and state PTA leadership—they may be available to participate and support your celebration activities.
  • Highlight what comes next. Use your celebration event to show your commitment to sustained Excellence. This will inspire similarly motivated potential members and expand support for your PTA. You'd be surprised how many people don't know that the events they attend and the programs they participate in at school are all thanks to the hard work of your PTA/PTSA.

Plan your event

When planning, consider the following:

  • Where? Secure an In Person or At Home (virtual) location that can sufficiently support your celebrations. Be sure to consider accessibility and inclusivity to make sure your announcements, invitations and celebrations reach your entire community.
  • When? Select times when you believe the most families and special guests could participate. Look at the school and community calendar—perhaps the event could be combined with another special event, like Back-to-School Night, Fall Festival or Homecoming.
  • What? Consider the best way to celebrate your designation and do what meets your community’s unique needs. Think about: How you will make the presentation of the banner and certificate special? Which community partner would be willing to sponsor the celebrations? Who will speak? What student groups could provide entertainment? 

Sample Celebration Event Schedule

Revise the sample celebration event schedule below to plan a School of Excellence celebration that meets your community needs while celebrating your PTA’s hard work and accomplishments in the program.

Celebration event set-up - (15-25 minutes)
  • Ensure your event is inclusive and accessible by removing barriers to attendance and expanding your invites to include everyone.
  • Decorate for the event—proudly display your banner and other School of Excellence and school spirit décor. If your event is At Home, use virtual background images or record and share a banner raising video.
  • Prepare a welcome or opening activity that greets attendees and gets them excited for the event.
Celebration ceremony - (10-20 minutes)
  • Provide welcoming remarks by the school principal or PTA President.
  • Provide remarks by the school district office and/or State PTA representative about the impact of family-school partnerships on student success, school improvements and the community as a whole.
  • Host a proclamation presentation by a local or state official.
  • Share student performances.
  • Present your School of Excellence banner and certificate (Example certificate display from Cobb Middle School PTA).
  • Provide closing remarks by the school principal or PTA President.
  • Thank the people who made your designation possible: student leaders, PTA volunteers, school personnel, local and district officials and/or community partners. Encourage future participation in School of Excellence and PTA membership.
Reception - (5-10 minutes)
  • If you host an In Person event, offer refreshments like a School of Excellence cookie or cake. Consider soliciting donated refreshments provided by a community partner. 
  • If you host an At Home event, consider sharing a featured video or slideshow. Use the chat to engage attendees and continue your celebration.  
  • Include a “Support PTA” section where you can provide information about PTA programs and activities like School of Excellence to generate membership and/or other support.
  • Take lots of photos and share them on social media and with National PTA by tagging @NationalPTA and using HowWePTA and #PTAExcellence

Promote your event

Research shows people who receive a personal invitation from someone they know and trust are more likely to attend a school event. When possible, send personalized invitations to families, school leaders and community leaders.

  • Reach out to your district, council, region or state PTA to invite them to the event, thank them for any support, and/or develop connections for future PTA programming.
  • Use all of your PTA and school communication tools—social media, e-newsletters, phone and text systems, student folders, morning announcements, websites, etc.—to invite your community to the event. (Example social media promotion: Ladera Palma Elementary PTA and Winter Park High School PTSA)
  • Invite local media and local and state representatives to attend and generate visibility for your school and PTA.

Create custom invitations to generate excitement in your community. Find inspiration in the following sample invitations from past Hearst awardees:


Continue Achieving Excellence  

Continue forward on in your Excellence journey by re-enrolling in the National PTA School of Excellence program! Despite your designation, we encourage you to re-enroll in the program as a best practice for deepening your impact and building on the momentum you’ve gained. You can also be a leader in your community by encouraging local PTAs near you to enroll and by providing support and leadership to building effective family-school partnerships for ALL students.

Enrollment is open through October 1 at

Don't stop celebrating

Following your designation and celebration event, consider these options for continuing to share your excellence.

  • Ask your community members to share photos through school social media channels as well as with local media. Use #HowWePTA and #PTAExcellence to share photos on social media with National PTA.
  • At every PTA and school event, reinforce the importance of  this work to support student success and improve the school.
  • Include the National PTA School of Excellence logo on your school and PTA communications as well as on your email signature line.
  • Use the School of Excellence Zoom Background during PTA meetings, events and trainings to remind members of your accomplishment and pique the interest of potential members.

Stay connected with National PTA

Throughout the year, we will highlight National PTA School of Excellence designees through e-newsletters, blogposts, social media, etc. to share how your school and PTA partnered to engage families. In addition, as leaders in family-school partnerships, your PTA will be provided insider access to future opportunities from National PTA and our partners.