Education

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Learning Opportunities

The 2018 National PTA Convention & Expo will be filled with learning, networking and inspiring opportunities to help grow your PTA and solve some of your toughest issues!

We used the comprehensive feedback from our convention attendees to create enhanced learning and networking experiences in New Orleans.

Get ready for…

Call for Leaders

  • 36 Educational Workshops: Sharpen your volunteer leader skills in our interactive workshops! Our workshops are offered in two tracks—Leadership and Mission. You don’t want to miss an exclusive opportunity to enhance your leadership skills and engage with mission-minded peers and experts.
  • New! PTA Basics Bootcamp: Local PTA leaders will have a dedicated learning space in our new Boot Camps located in room 235-236. Boot Camps will engage leaders in learning, sharing and doing so that local PTA leaders -- or anyone who trains them -- have what they need to be in shape for 2018-2019 school year.
  • Rise & Shine Breakfasts: Enjoy breakfast while attending informational workshops hosted by our convention sponsors.
  • Symposium on the Opioid Epidemic: It’s time to get real about drug addiction. During this special symposium, our panel of experts will discuss the current opioid crisis, the evolution of prevention methods being deployed at the community, state and federal levels and what role PTAs and parents can play in the fight to eradicate this epidemic.

And, check out these NEW networking and learning opportunities!

  • #PTAProud Team-Building Experience: This year’s Expo Hall will feature a #PTAProud zone that gives you a new flavor of team-building in a fun, fast-paced learning experience that encourages you to break out of your comfort zone, connect with new people, and take home something you can implement immediately with your board, committee or PTA families. Participants walk away with new PTA connections, a “PTAProud Recipe for Teamwork Booklet,” and an opportunity to take a “PTAProud Team Photo” commemorating the experience to treasure forever.
  • New! First-Timer Friends: Get your first-timer’s roadmap to the National PTA Convention & Expo! Join the Convention Arrangements Committee and your new First-Timer Friends at this must-attend event designed just for you.  You will get a preview of the business, special events and learning experiences at Convention, while you connect with other first-timers and hear from “long-timers” who once wore your shoes. Then take a quick tour of important locations. Leave this workshop feeling oriented, confident and ready to design a plan for the weekend based on your personal learning and networking goals.

Workshops at Convention

Use the links below to jump to a specific date and time.


Workshops & Boot Camp Session 1

Thursday, June 21
11:00 am - 12:15 pm

101 - Pitch Corporate Sponsorships That Win!

Room 238-239
Leadership - All Learners

Corporate sponsorships are the “home run” of PTA fundraising—and just like a home run, they take practice and timing, aim and determination. In this workshop, learn how to prospect effectively for corporate funds and hone in on corporate values to design messages that connect. Then, take the opportunity to practice your “swing” in a guided “see one, do one” practice activity, with feedback from the pros and your peers!  Whether you are just stepping up to the plate, or you would simply like to increase your corporate batting average, this is your chance to:

  • Focus your corporate outreach to maximize success.
  • Align your mission with corporate benefits.
  • Pitch sponsors effectively to increase non-dues revenue.

Speakers:

  • Darren Grissom (TX)
  • Kris Carey Prevatte, Associate Director of Corporate Development, National PTA
102 - Revitalize Your Family Engagement and Equity Challenges with Inclusive Leadership Strategies

Room 243
Mission - All Learners

How do you invite new and unique perspectives to solve an age-old problem? You change the conversation! In this session, you will practice using “oblique strategies,” or non-traditional dialogue facilitation techniques, with other PTA leaders around a family engagement or equity challenge that your small group chooses. You will receive a deck of cards, developed by Marc Chun at the Hewlett Foundation, which you can take home to encourage creative and inclusive problem-solving in your own community. Participants will leave able to:

  • Connect the dots between diversity, equity, and inclusion and meaningful family engagement.
  • Access a hands-on tool you can use at the community and/or board level to facilitate dialogue that values all voices and surfaces new ideas.
  • Identify new ways of approaching common challenges to family engagement and equity.


Speakers:

  • Cheryl Floyd, Tennessee State PTA President
  • Carrie Rose, National PTA Family Engagement Consultant
103 - Leverage an Issue Campaign to Develop Your State PTA's Capacity and Power

Room 244
Leadership - Experienced Learners

State leaders from National PTA’s College and Career Readiness Initiative share how they used an issue campaign to expand their leadership in the education arena. Leaders will share best practices in the areas of advocacy, coalition building, meeting with decision makers, member education and communications that helped elevate the power of their state PTA with state leadership and decision makers, as well as developing their internal capacity. Attendees will leave this session knowing how to:

  • Use advocacy skills and tactics to advance your goals on an issue campaign.
  • Enhance your state’s communication channels as a tool to elevate PTA’s voice.
  • Turn your issue campaign into a vehicle for organizational development and capacity building.

Speakers:

  • Joyce Heideman (MI)
  • Janelle Sperry (WV)
  • Natalia Suarez (NJ)
104 - Know How to Support Kids After Trauma or an Adverse Childhood Experience

Room 245
Mission - All Learners

Traumas range from large-scale events affecting many—such as a terror attack or natural disaster—to more private experiences affecting just the child and his or her family. According to the National Survey of Children’s Health, almost half of U.S. children have already experienced at least one form of trauma, making this an epidemic that should concern every PTA at every level. In this workshop, we will identify the signs and symptoms of childhood trauma and discuss the impact that adverse childhood experiences have on students’ ability to learn. As a group, we will identify PTA’s role within a larger community effort to rebuild after trauma. Participants will leave feeling better prepared to:

  • Recognize and support students who have experienced trauma.
  • Engage families and schools in partnering with community leaders to rebuild after a traumatic event.

Speakers:

  • Laura Bay, National PTA Past National President (WA)
  • Cindy Gerhardt, Florida PTA President
  • Dr. Lucinda DeGrange, Psychologist, PhD
  • Paula Fynboh, National Field Director, Sandy Hook Promise 
105 - Build a Successful Team through Board Development

Room 252-254
Leadership - Experienced Learners

Looking to build a more successful board? This workshop will give you tools to keep your mission in focus, build a stronger team, strengthen your association’s purpose, and enlighten your leadership to its true potential. Come join us to be inspired, enlightened and have fun! Following this workshop, attendees will be able to:

  • Understand the importance of board development.
  • Learn how to integrate board development into planning the entire year.
  • Gain tools to evaluate board development success.

Speakers:

  • Michelle Humphreys (TX)
  • Sharon Goldblatt, National PTA Mission Engagement Committee Member (TX)
106 - Lead a Diverse Coalition for Your Cause

Room 255-256
Mission - Experienced Learners

Supercharge your PTA’s advocacy efforts by partnering with like-minded individuals and organizations! Working in diverse teams can expand your view of what’s possible, strengthen your voice and speed up the pace of change. In this workshop, we will define the steps of coalition-building and examine how PTA leaders can use them to work effectively with others toward a common goal. Participants will leave prepared to:

  • Identify and attract the right partners.
  • Lead your coalition with purpose.
  • Define roles and responsibilities of each coalition member.
  • Navigate diverse perspectives with grace and integrity.

Speakers:

  • Cindy Gerhardt, Florida PTA President 
  • Carolyn Nelson-Goedert (FL)
  • Cherie Dimar, Kentucky PTA President
Finance Boot Camp: Basics on Budgeting, Handling & Reporting PTA's Money

Room 235-236
Leadership - Basic Learners

Local PTA leaders and their trainers will warm-up with the basics on finance and local PTA treasurer responsibilities. Attendees will participate in a fast-moving experience to learn and apply new skills. Then they will stretch their muscles while applying what they learn to:

  • Building a budget.
  • Handling and managing money.
  • Delivering a treasurer’s report.

Speakers:

  • Donna Petiford (MO)
  • Rachel Seshan (TX)
  • Justin Raber, National PTA Board Member and National PTA Board Member & National PTA Finance Committee Member


Workshops & Boot Camp Session 2

Thursday, June 21
1:15 pm - 2:30 pm


201 - Overcome Five Dysfunctions to Build Your Cohesive Team

Room 238-239
Leadership - All Learners

In theory, teamwork is simple. Most of us already know what teamwork requires to be effective as a group. But in practice, teamwork is difficult. Building a team is a process, one that requires remarkable levels of discipline, courage, and persistence. This session offers insight into the five dysfunctions, and following the workshop learners will be able to:

  • Overcome a lack of trust among team members.
  • Find ways to help a team engage in constructive conflict.
  • Follow a clear, concise, and practical guide to using the five dysfunctions model to improve your team.

Speakers:

  • Dawn Stastny, National PTA Nominating & Leadership Recruitment Committee Member (GA) 
202 - Experience Transformative Family Engagement

Room 243
Mission - All Learners

Are you a local PTA leader looking for best practices in family engagement to recommend to your district or school leadership? Are you a state PTA leader interested in beefing up your guidance in this area? If so, this workshop is for you! In this session, you will visit stations of your choice to observe expert-recommended family engagement practices in action. Engage in dialogue to discover what makes each practice “transformative” and how you might use or extend this practice in your own context. Participants will walk away able to:

  • Identify tools and strategies for transformative family engagement.
  • Understand what makes these practices different from PTA’s family engagement “business as usual.”
  • Determine whether and how these practices will work in your unique circumstances.

Speakers:

  • Heather Starks, Minnesota PTA President
  • Kim Blasiak (NY)
203 - Explore What It Takes to be a State PTA Officer

Room 244
Leadership - Experienced Learners

Ready to take the next step in your growth as a PTA leader? This workshop will describe the must-have skills and qualities for success in a state leadership position. Stories from current and past state officers will enable you to sample some of the most challenging circumstances faced by successful leaders, as well as to experience the joy and satisfaction that State PTA governance can offer. By the end of this workshop, participants will be able to:

  • Identify the qualities you already possess for success in state leadership.
  • Define your leadership development and training needs.
  • Make a plan to go after the role you want, and model successful leadership development for other members.

Speakers:

  • Darlene Harris, National PTA Field Service Committee Chair (CA)  
  • Dorothy Gardner, National PTA Field Service Committee Member (MO)  
  • Heather Gillette, National PTA Field Service Committee Member (WA)   
  • Kim Henderson, National PTA Field Service Committee Member (TN)  
  • Jesus Holguin, National PTA Field Service Committee Member (CA)   
  • Lisa Holbrook, National PTA Field Service Committee Member (TX)  
  • Ramona Morrow, National PTA Field Service Committee Member (VA)  
204 - Sample the FUN of National PTA Programs

Room 245
Mission - All Learners

Interested in National PTA programs and grant opportunities, but not sure where to start? Ready to broaden your horizons and take on something new? This is the workshop for you! Participants will engage in a series of interactive, hands-on group activities to discover the variety of programs and resources available through National PTA. Then, take time to reflect on your experience and discuss which National PTA program could work best for your unique PTA and community. Best of all, this workshop offers lots of opportunities to interact directly with the National PTA Programs and Partnerships staff who are here to support you! At the end of the hour, you will walk away knowing how to:

  • Locate more information and resources for National PTA programs.
  • Promote, engage and share information about PTA programs.
  • Apply for future grant opportunities.

Speakers:

  • Justine Fischer, National PTA Mission Engagement Committee Member (CA)
  • Melinda Samberson (TX)
  • Kimberly Baker (TX)
  • Wayne Bauman, National PTA Mission Engagement Committee Chair (IA)
  • Kelly Langston, National PTA Mission Engagement Committee Member (NC)
  • Susan Hans, Ohio State PTA President
205 - Embrace Inclusion to Increase the Diversity of Leaders in Your PTA

Room 252-254
Leadership - All Learners

Diversity in leadership is key to becoming a more powerful voice for all children. In this workshop, we will explore what it means for a PTA to truly be inclusive and diverse. We will identify specific ways to welcome new leaders and encourage growth among existing members. In a safe environment among peers, we will note common barriers to inclusion and discuss creative solutions. Participants will leave this workshop feeling more confident in their ability to:

  • Attract leaders from all perspectives, especially those you don't currently have on the board.
  • Transform your communication style and actions to be more welcoming and empowering.
  • Remove structural, cultural or practical barriers to leadership growth.

Speakers:

  • Frank Kwan, National PTA Diversity, Inclusion, and Outreach Committee Chair (CA)
  • Shaton Berry, National PTA National PTA Nominating & Leadership Recruitment Committee Chair (MI)
206 - Transform Stories into Influence

Room 255-256
Mission - All Learners

A great story can soften hearts and change minds. In this workshop, we will discuss the qualities of powerful stories and use examples to illustrate specific techniques that influence and inspire. You will have the opportunity to practice telling stories to persuade a policymaker or school decision-maker about an issue that matters to you. Walk out of this workshop feeling confident in your ability to:

  • Uncover what appeals to your audience, especially policymakers and school decision-makers.
  • Connect your cause to shared interests or motives.
  • Incorporate the techniques you’ve learned into a compelling story that makes a difference.

Speakers:

  • Marne Usher, National PTA Legislative Committee Member (CT)
  • Shelly Anderson, Arkansas PTA President
  • Sibyl Collins-Wilson, Michigan PTA President 
First-Timer Boot Camp: Get Your First-Timer's Roadmap to National PTA's Convention

Room 235-236
Leadership - Basic Learners

Welcome to PTA Convention! If you’re new here, this is the workshop for YOU. We will preview the must-attend Convention events and help you identify what you hope to gain from this experience. You will have the opportunity to connect with other first-timers and hear from “long-timers” who once wore your shoes. Take a tour to know the hot spotsWalk out of this workshop feeling oriented, confident and ready to:

  • Design a plan for the weekend based on your personal learning and networking goals.
  • Make new PTA friends and have the experience of a lifetime!
  • Incorporate the techniques you’ve learned into a compelling story that makes a difference.

Speakers:

  • Roxanne Rhinehart, National PTA Convention Arrangements Committee Chair
  • Rose Acerra, National PTA Convention Arrangements Committee Member (NJ)
  • Donald Dunn, National PTA Convention Arrangements Committee Member
  • Leon Hobbs, National PTA Convention Arrangements Committee Member
  • C.H. "Sonny" Savoie, National PTA Convention Arrangements Committee Member
  • Deborah Tidwell, National PTA Convention Arrangements Committee Member
First-Timer Friends:
  • Donna Petiford (MO)
  • Gail Phillips (TN)
  • Sheri Doss, Texas PTA President-Elect
  • Eileen L. Segal, National PTA Membership Committee Member (FL)
  • Scott Allen (TX)
  • Tina Hartman, National PTA Board of Directors (IN)
  • Amy Arness, National PTA Board of Directors (ND)
  • Darvel A. Stinson (IL)
  • Sibyl Collins-Wilson, President Michigan PTA
  • Jaime Cale (OR)
  • Lauri DeNooy, Kansas PTA President-Elect
  • Alexis Morgan (ID)
  • Polly DeLucia (FL)


Workshops & Boot Camp Session 3

Friday, June 22
7:30 am - 8:30 am

301 - Become a State PTA Membership Success Story

Room 238-239
Leadership - Experienced Learners

Who doesn’t love a good story? Come to this workshop ready to be inspired, as our speakers identify the specific steps that successful State PTAs took to turn around years of membership decline. In this resource-rich session, participants will gain access to sample marketing products and proven training tools and discover concrete solutions to common barriers to growth. Participants will leave prepared to:

  • Develop a membership plan based on best practices and lessons learned.
  • Avoid reinventing the wheel and get started immediately.
  • Grow membership across your state and write your own happy ending!

Speakers:

  • Eileen Segal, National PTA Membership Committee Member (FL)
  • Jeana Stockdale, Utah PTA President
  • Sarah Davis (AZ)
  • Melanie Hammer (UT)
  • Stephen Rudy (ID)
  • Lorey Zaman (NY)
302 - Navigate Special Education Policies & Practices

Room 243
Mission - All Learners

Navigating the special education system—with its maze of jargon, services and eligibility processes—is daunting under the best of circumstances. For families caring for a child with newly diagnosed special needs, it is easy to feel lost and overwhelmed! In this workshop, an expert from Understood.org will explore special education policies and discuss the best practices for engaging families with special needs in PTA. You will have the opportunity to connect with other PTA leaders who are passionate about special education and leave this session prepared to:

  • Develop a plan to support and engage students and families in the special education system.
  • Access a network of people you can turn to for help when you encounter roadblocks.
  • Ensure an inclusive PTA experience for all families.

Speakers:

  • Cori Sanfilippo, National PTA Diversity, Inclusion, and Outreach Committee Member (CA)
  • Jessica Gordon, Regional Manager, Understood.org
303 - Attract More Parents, Students, and Educators to PTA in Middle & High Schools

Room 244
Leadership - All Learners

The proven benefits of family-school partnership persist all the way through high school graduation. Yet, many PTAs struggle to keep families, students and educators involved beyond the elementary years. In this workshop, we will explore barriers to PTA engagement in the higher-grade levels. You will hear directly from teens about the role they would like PTAs to play, and from fellow PTA leaders about practices that have led to greater support. Discover solutions that will work in your school, district or state. Participants will be better prepared to:

  • Focus your middle or high school PTSA on what parents, students and educators care about most.
  • Grow membership, volunteerism and engagement at your PTSA.

Speakers:

  • Ian MacDonald, National PTA Board Member (NH)  
  • Bonnie Russell (NY)
  • Cathy Nathan (MN)
  • Darvel Stinson (IL)
  • Lauri DeNooy, Kansas PTA President-Elect
304 - Celebrate R50 - PTA's Golden Anniversary of Reflections

Room 245
Mission - All Learners

National PTA’s Reflections program is having a birthday—and you are invited! For half a century, the Reflections program has spotlighted the critical role that the arts play in student success. In this workshop, we will review the most recent national Reflections evaluation data, results and recommendations. You will be among the first to learn more about R50, PTA’s 50th anniversary of the Reflections program, review the R50 marketing toolkit and hear about this year’s challenge grants. Finally, we will reserve discussion time for developing strategies to reach your individual PTA program improvement goals. Participants will be well prepared to:

  • Share National PTA information and resources to support R50 with your board and Reflections committee.
  • Effectively plan to promote engagement in R50.
  • Identify local, region and state program goals.
  • Connect to broader national and regional efforts to commemorate R50.
  • Lead your PTA unit in a community-wide celebration.

Speakers:

  • Teresa Williams, National PTA Endowment Committee Member (CO)
  • Teresa Marhofer (MI)
  • Carly Lewallan (AE)
  • Susan Rupert, Missouri PTA President
  • DeVane Trigiani
305 - Pave Your Path from PTA to Professional or Civic Leadership

Room 252-254
Leadership - Experienced Learners

Turn your PTA experience into a better job, a new career, or even an elected office! In this workshop, we will explore the steps that others have taken to transform PTA leadership roles into exciting opportunities in civic and professional leadership. We will map your personal strengths and skills to the opportunities that interest you most, and then examine how to communicate the value of your PTA experience in bullets that show you have what it takes to succeed. At the end of this workshop, you will have the confidence to:

  • Add PTA to your LinkedIn profile or resume in a meaningful way.
  • Identify the PTA leadership path that will take you where you want to go.
  • Seize opportunities to use your PTA skills in new ways.

Speakers:

  • Renata Witte, National PTA Strategic Outreach Committee Member (NM)
  • Ana Chapman, Ohio State President-Elect
  • Geronimo Rodriguez, National PTA Diversity, Inclusion, & Outreach Committee Member (TX) 
  • Marques Ivey, National PTA Vice-President of Advocacy (CO)
  • Deborah Seelinger (MN)
306 - Solve the Media Puzzle to Promote Your PTA

Room 255-256
Mission - Experienced Learners

A PTA leader is a valuable and expected resource on educational issues and issues impacting children and families with local media outlets. Will you be ready when the call comes or the reporter shows up at your event? Working with the media is an important way to raise awareness and generate visibility for your PTA so it’s important that you have all the pieces of the media puzzle solved before the camera or microphone are turned on. Following the completion of this workshop, the learner will be able to:

  • Learn how to write a pitch and develop media materials.
  • Gain tips and best practices for media interviews.
  • Learn how to incorporate social media into media relations activities.

Speakers:

  • Beth Simek, Arizona PTA President
  • Bonnie Cannon (MO)
  • Rose Acerra, New Jersey PTA President
Membership Boot Camp: DIY Membership Plan (English)

Room 235-236
Leadership - Basic Learners

Local PTA leaders will flex their creative minds in an interactive Boot Camp warms them up to leading their PTA board in a planning process to increase membership. They will take-home a DIY Kit for Membership Growth and a preliminary P.L.A.N. to:

  • Picture ways to reach and attract possible PTA members.
  • Listen to what matters most and align PTA’s efforts.
  • Ask possible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurture relationships year-round by communicating the impact PTA is making for students, school and community

Speakers:

  • Dani Carver, National PTA Membership Committee Member (NM)
  • Julie von Haefen (NC)
  • Karen Mazzola (FL)


Workshops & Boot Camp Session 4

Friday, June 22
1:45 pm - 2:45 pm

401 - Impact PTA's Mission with Your Story 

Room 238-239
Leadership - All Learners

Are you looking for more effective ways to share your stories about how you have promoted PTA’s mission? This workshop focuses on three important areas: Who: the storyteller and the audience. How: skills for creating your story, traps and pitfalls to avoid, tips for creating inspirational and meaningful presentations. Why: to create an emotional response, service to mission and call to action. At the end of this interactive session, attendees will be able to:

  • Form a powerful story from their own PTA experience.
  • Learn how to avoid common storytelling errors that can get you off track.
  • Practice telling your story so that you are prepared when it matters most.

Speakers:

  • Justine Fischer, National PTA Mission Engagement Committee Member (CA)
402 - Engage Diverse Families in Meaningful Ways: Leveraging PTA's National Center for Family Engagement

Room 243
Mission - All Learners

The term “family engagement” means different things to different people. How can we ensure we are consistently living up to our mission of family engagement, while respecting the diversity of our 4 million members? In this session, we will describe how an inclusive design process – including the voices of nearly 400 volunteers, industry leaders and staff — shaped the vision and focus of PTA’s new Center for Family Engagement and its plans for the future. Then, we’ll report the most current information available on family engagement trends and opportunities. By the end of this session, participants will be able to:

  • Share “insider expertise” about family engagement with your PTA, partners and policymakers.
  • Describe the major findings from the Center for Family Engagement’s design process and future plans and foci.
  • Reflect on how your own role a parent (meaning any caring adult in a child’s life) contributes to a shared PTA vision for family engagement.
  • Identify and influence upcoming PTA resources related to family engagement.

Speakers:

  • Leslie Boggs, National PTA President-Elect (TX)
  • Etta Taylor, Oklahoma PTA President
403 - Strengthen Your Support for Our Collective Customer: Local PTAs

Room 244
Leadership - Experienced Learners

Serving and supporting parent leaders at the local level is key to growing membership. In this workshop, reflect on your own PTA’s customer service approach and hear what other PTAs like yours are doing to better support their primary customers. Individually and as a group, we will identify areas of improvement that could have the greatest impact on the retention and growth of PTA membership in the years ahead. Participants will leave feeling better prepared to:

  • Respond to local PTAs’ needs and polish customer service practices.
  • Offer meaningful support as a selling point to attract new parent leaders and school decision-makers not currently connected to PTA.
  • Grow new leaders from successful local PTAs.

Speakers:

  • Carissa Dollar (IN)
  • Carol Green (CA)
  • Linda Johnson, National PTA National Service Representative
404 - Lead Your State to Excellence

Room 245
Mission - Experienced Learners

The National PTA School of Excellence program is a great way for local PTAs to attract action-oriented members who want to focus on the most critical issues affecting our children. In this workshop, State PTA leaders will gather to discuss the impact of the School of Excellence program at the state level. Share your experience and learn how other State PTA leaders are promoting the program, supporting applicants, and celebrating designees. Take time for self-reflection to examine how you might further build the pool of enrollees and designees in your own state. Leave this workshop better equipped to:

  • Engage more PTAs in your state to become key partners in continuous school improvement initiatives.
  • Showcase PTAs in your state that embrace efforts to improve family-school-community partnerships and help all students succeed.
  • Support family engagement efforts at the local level.
  • Increase awareness, action and celebration of family and community involvement.
  • Model your efforts after the successes and lessons of others.

Speakers:

  • Teresa Williams, National PTA Endowment Committee Member (CO)
  • Beth Simek, Arizona PTA President
  • Melinda Samberson (TX)
  • Janet Lamoureux (FL)
  • Jen Martinez (FL)
405 - Go Beyond Male Engagement - Attract, Recruit and Grow Men as PTA Leaders

Room 252-254
Leadership - All Learners

Numerous studies have shown that maximizing the potential of our children must include the male role-models in our children’s lives – dads, uncles, grandfathers, scout leaders, and coaches are all important to their success. But a male’s impact should not be limited to camping trips and sports sidelines. During this workshop, attendees will learn about strategies that will help them to:

  • Obtain strategies to attract and recruit more male members into your PTA.
  • Design leadership strategies to grow male leaders.

Speakers:

  • Donald Dunn, National PTA Board Member (NC)
406 - Build an Inclusive Team Ready to Advocate

Room 255-256
Mission - All Learners

A diverse and inspired team can take your advocacy efforts to the next level! In this workshop we will discuss how to select team goals and policy priorities, and then examine steps for recruiting a diverse team that is excited to take on the task. We will identify the different roles of participants, team members and leaders. Finally, we will explore inclusive ways to recruit new team members and assess their individual strengths and interests to keep them engaged for the long term. Expect to leave this workshop better prepared to:

  • Communicate your focus in a way that inspires and attracts a diverse team prepared to tackle big advocacy goals
  • Employ best practices in inclusive team building and management.
  • Leverage individual team members’ strengths to make the greatest impact on decision-makers.

Speakers:

  • Lisa-Marie Haygood, National PTA Legislative Committee Member (GA)
  • Gracemarie Rozea, New York State PTA President
Ejercicio de Entrenamiento Sobre Membresía Haga su Propio Plan de Membresía

Sala 235-236
Liderazgo - Principiantes

Los líderes de PTA locales ejercitarán sus mentes creativas en un Entrenamiento que los prepará para liderar su junta de PTA con un proceso de planificación para incrementar la membresía. Se llevarán a casa un Kit Hágalo Usted Mismo para el Incremento de la Membresía y un P.L.A.N. preliminar para:

  • Imaginar (Picture) maneras de llegar y atraer a posibles miembros de PTA.
  • Escuchar (Listen) qué es más importante y alinee los esfuerzos de PTA.
  • Pedir (Ask) a posibles miembros que se unan a PTA para compartir su perspectiva sobre lo que es más importante para ellos.
  • Nutrir (Nurture) las relaciones durante todo el año comunicando el impacto que tiene su PTA sobre sus estudiantes, su escuela y su comunidad.

Parlantes:

  • Sergio Chavez, National PTA Membership Committee Member (AZ)
  • Ive Castro, National PTA National Service Representative


Workshops & Boot Camp Session 5

Friday, June 22
3:00 pm - 4:00 pm

501 - Lead Your State Finances with Clarity & Transparency

Room 238-239
Leadership - Experienced Learners

Take your PTA Finance skills to the next level! In this highly interactive workshop, we will develop a shared understanding of the roles and responsibilities of a State PTA Treasurer. Engage with your peers around Finance hot topics and seek their insight on your most pressing concerns. Finally, get some hands-on practice in effective reporting. At the end of this workshop, you will be better prepared to:

  • Carry out your responsibilities, and delegate to your Finance Committee when appropriate.
  • Prepare reports that communicate clearly and in a transparent way.
  • Troubleshoot with fellow State PTA Treasurers.

Speakers:

  • Denise Sultz, National PTA Secretary-Treasurer (KS)
  • Jim Thomasell, National PTA Chief Financial Officer
  • Paul Beriault, National PTA At-Large Board Member and National PTA Finance Committee Member (Invited)
  • Mary Jo Neil, National PTA Service Representative
502 - Create the Village: The Making of a Parent Academy

Room 243
Mission - All Learners

As all parents know, it takes a village to raise a child. In this workshop we will outline VILLA – Volunteer Instructional Leadership Learning Academy – a customizable program that not only outlines how a school district functions, but also how you can make an impact for every child in your community. Attendees will leave this session prepared to:

  • Understand how decisions are made at the classroom, school, district, and federal levels.
  • Become a better-informed parent around educational operations, curriculum and instruction, core content, and how classroom learning is designed.
  • Ensure that VILLA can be implemented in your school district.

Speakers:

  • Lisa-Marie Haygood, National PTA Legislative Committee Member (GA)
503 - Communicate the Value of PTA as Revitalized, Relevant, and Responsive

Room 244
Leadership - Experienced Learners

Membership begins with ME! In this workshop we’ll explore how each and every PTA member can connect with others to grow support for PTA. You will learn how to assess your personal “sphere of influence”—the network of people with whom your thoughts and opinions carry weight. Together, we will construct components of a “Why PTA” elevator speech to use with the people around you, and we’ll identify questions you can use to customize this speech to appeal to different people. Participants will leave better equipped to:

  • Attract new members with diverse perspectives.
  • Communicate PTA's mission and leadership opportunities effectively.
  • Mentor potential new leaders.

Speakers:

  • Anna King, National PTA Vice-President of Membership (OK)
  • Andrew Goldschmidt, National PTA Deputy-Executive Director of Field Services, Membership, and Training
504 - Spark, Inspire, Engage – Fuel Your STEM+ Families Initiative

Room 245
Mission - All Learners

If you have a passion for empowering students to pursue careers in science, technology, engineering and math (STEM), then you will want to hear more about the National PTA's STEM + Families initiative! Participants in this workshop will have the opportunity to engage in a hands-on STEM activity themselves, as well as review data and hear valuable tips from PTAs who have already planned and hosted a Math Night or Science Festival. We will describe National PTA’s STEM + Families grant opportunities and examine as a group the free toolkit and other program materials available to support this program. Through discussion, participants will reflect on how STEM + Families could best thrive in their own communities. At the end of this workshop, you will know how to:

  • Locate and use National PTA’s STEM + Families toolkit and resources.
  • Apply for future STEM + Families grants.
  • Design a fun, creative STEM night for your community that will explore, inspire, empower, and educate families about STEM education and careers!
  • Anticipate and avoid potential pitfalls so that you can execute a successful event.

Speakers:

  • Kelly Heberle (PA)
  • Nancy Howard (GA)
  • Sandi Staab (PA)
  • Paul Post (WI)
505 - Focus Your PTA on What Matters

Room 252-254
Leadership - Experienced Learners

What gets measured gets done. Is your state PTA measuring what matters? In this workshop, we will engage in facilitated conversations among table groups to examine how State PTAs compare in a variety of areas, including basic requirements for local units, services provided by their local units, and statewide data collection. We will then move into discussion about the types of things State PTAs could—and should—be measuring to truly assess our progress toward achieving our mission. At the end of the hour, participants will be better equipped to:

  • Evaluate your local units' effectiveness in meeting your State PTA goals.
  • Determine whether your PTA's basic unit requirements help your State PTA achieve its goals.
  • Connect with other State PTA leaders and develop new ways to use data to create an impact-focused, mission-driven state PTA.

Speakers:

  • Dianna MacDonald, California PTA President
  • Deborah Walsh, National PTA National Services Representatives Manager
506 - Know the Difference this Election Season: Policy not Politics

Room 255-256
Mission - All Learners

PTA welcomes people from all walks of life and political affiliations, who all care passionately about the same thing: kids! In this workshop, we will examine the delicate balance we need to strike to effectively speak up for all children during election season while maintaining our nonpartisan stance and our 501(c)3 (tax-exempt) status. Our advocacy experts will explain how PTAs accomplish this by staying focused on issues rather than individual candidates. We will explore ways to shift your focus to voter engagement by brainstorming how your PTA unit could celebrate National Voter Registration Day in September. Participants will leave feeling confident in guiding their PTAs to:

  • Stay nonpartisan and focus on child advocacy issues during election season.
  • Encourage voter registration among child advocates who care about PTA's issues.
  • Celebrate and promote National Voter Registration Day.

Speakers:

  • Marques Ivey, National PTA Vice-President of Advocacy (CO)
  • Dorothy Gardner (MO)
  • Jackie Ball, National PTA Director of Government Affairs
Membership Boot Camp: DIY Membership Plan (English)

Room 235-236
Leadership - Basic Learners

Local PTA leaders will flex their creative minds in an interactive Boot Camp warms them up to leading their PTA board in a planning process to increase membership. They will take-home a DIY Kit for Membership Growth and a preliminary P.L.A.N. to:

  • Picture ways to reach and attract possible PTA members.
  • Listen to what matters most and align PTA’s efforts.
  • Ask possible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurture relationships year-round by communicating the impact PTA is making for students, school and community

Speakers:

  • Robert Acerra, National PTA Membership Committee Member (NJ)
  • Nicole Lesnick (OH)
  • Ana Chapman, Ohio State PTA President-Elect
  • Scott Allen (TX)


Workshops & Boot Camp Session 6

Saturday, June 23
2:15 pm - 3:30 pm

601 - Train, Support, and Guide PTA Leadership through Finance

Room 238-239
Leadership - Experienced Learners

The role of a PTA Treasurer is essential—and one that many boards find challenging to fill. This workshop will explore how we can better support local PTA leaders to make the treasurer’s responsibilities more accessible, while improving the health of unit finances. We will discuss the most critical content to cover in your PTA Finance basic trainings and explore the most effective training methods. Then, we will spend time investigating specific scenarios that may require more hands-on support and intervention. Come with your toughest questions, and leave this workshop ready to:

  • Shift your tone from “PTA police” to supportive coach.
  • Employ easy-to-use tools to support local treasurers and boards.
  • Facilitate more effective trouble-shooting and problem-solving when needed.

Speakers:

  • Denise Sultz, National PTA Secretary-Treasurer (KS)
  • Mary Jo Neil, National PTA Service Representative
  • Amy Arness, National PTA Board of Directors and National PTA Finance Committee Member (ND)
602 - Partner with Educators at Every Level to Grow Membership and Achieve PTA’s Mission

Room 243
Mission - All Learners

Teachers are at the center of who we are – PTA. Much of our mission revolves around improving schools and supporting educators so that every child has the opportunity to achieve his or her potential. In this workshop, you will hear from an array of educators - teachers, superintendents and school board member – about the collaboration between educators and school decision-makers and PTA. Participants will leave the workshop better able to:

  • Connect family engagement to school improvement priorities.
  • Foster collaborative and supportive relationships full of mutual respect.
  • Convince school decision-makers that PTA is the preferred family-school partnership.

Speakers:

  • Brent Gish, National PTA Membership Committee Member (MN)
  • Penny Christian (KY)
  • Katherine Sells (TX)
  • Lauren Johnson (TX)
603 - Grow Membership with a Relationship Marketing Plan

Room 244
Leadership - All Learners

Successful businesses invest in strategies to understand and deliver on the things that matter most to their customers. In this workshop, we will explore how we can use similar “relationship marketing” methods to foster long-term PTA engagement and support. Design a plan that engages every member of your PTA board in attracting diverse members, including educators, parents, and child and community advocates. Walk away with template tools you can use to teach these strategies to others. By the end of this workshop, you will be able to:

  • Use relationship marketing strategies in your community or state.
  • Design a plan that engages your board and attracts anyone who cares about kids.
  • Teach others to view every interaction as an opportunity to attract or retain members.

Speakers:

  • Anna King, National PTA Vice-President of Membership (OK)
  • Heather Gillette, National PTA Board Member (WA) 
  • Andrew Goldschmidt, National PTA Deputy-Executive Director of Field Services, Membership, and Training
604 - Map Your Journey to National PTA Leadership

Room 245
Leadership - All Learners

Many National PTA leaders started out by saying “yes” to a local leadership role. In this workshop, learn how you can build on the skills you’re learning at the local or State level and take your seat among National PTA’s next generation of leaders. We will discuss the skills and qualities that National PTA leaders possess and examine what’s different about leading at the national level. Through conversation with current and past National PTA leaders, discover the process for applying to slate and how elections work. Then, hear first- hand about the joys and benefits of making the leap! Participants will be able to:

  • Define your leadership development and training needs.
  • Understand what you're getting yourself into when you commit to National PTA leadership.
  • Follow the NLRC process for getting slated and understand the election process.

Speakers:

  • Shaton Berry, National PTA Nominating & Leadership Recruitment Committee Chair (MI)
  • Maricela Arias-Cantu, National PTA Nominating & Leadership Recruitment Committee Member (TX)
  • Vito Borrello, National PTA Nominating & Leadership Recruitment Committee Member (NY)
  • Harold Dixon, Nominating & Leadership Recruitment Committee Member (NC)
  • Anita Smith, Nominating & Leadership Recruitment Committee Member (TN)
  • Melissa Nehrbass, Nominating & Leadership Recruitment Committee Member (VA)
  • Dawn Stastny, Nominating & Leadership Recruitment Committee Member (GA)
605 - Lead the Charge for Successful Change

Room 252-254
Leadership - Experienced Learners

Many organizations know that the current system and structure does not work, but making the hard decisions to change is difficult and can be divisive. Choose to include, not exclude, all in the decision-making process and communicating the results for a smooth transition. Attendees will learn how to work through this process by listening to real-life examples, taking part in brainstorming sessions, and by using action-based tools.

  • Be honest – Verify whether your state PTA is working at maximum capacity.
  • Be critical – Determine what is working and what needs to change.
  • Be courageous – Make the decisions that are best for the association, not the individual(s).
  • Be inclusive – Choose the best ways to engage, motivate, and inform in order to gain support.

Speakers:

  • Leslie Boggs, National PTA President-Elect (TX)
  • Michelle Humphreys (TX)
  • Sharon Goldblatt, National PTA Mission Engagement Committee Member (TX)
606 - Achieve Equity, Engagement and Parent Empowerment Using the ESSA Toolkit

Room 255-256
Mission - All Learners

Everyone has an equity challenge, even if you're not situated in a traditionally "low performing" school district or school. Help position PTA members both as resources to support engagement for equity, and to engage directly with their school districts and schools as you work through a series of tools in the Engage for Education Equity toolkit. Attendees will gain strategies to take home that help to:

  • Address questions around equity.
  • Engage with your districts and schools.
  • Inform, support, and mobilize parents to be involved in local policy development and implementation.

Speakers:

  • Kedda Williams, Deputy-Director, Partners for Each and Every Child, a Project of the Opportunity Institute
  • Marlyn Tillman, Executive Director & Co-Founder, Gwinnett SToPP, Dignity in Schools Campaign
  • Annell Eccleston, Federal Liaison, Dignity in Schools Campaign
  • Dr. Marla Faith Crawford, Ph.D. in Special Education Leadership
Leadership Boot Camp: Lead the PTA Way to Achieve School of Excellence

Room 235-236
Leadership - Basic Learners

Schools of Excellence are designated in recognition of their commitment to building an inclusive and welcoming school community where all families contribute to enriching the educational experience and overall well-being for all students. Find out what it takes to achieve this designation. Participate in this interactive session to:

  • Explore the steps to becoming a School of Excellence.
  • Learn how PTAs across the nation improved family-school partnerships to earn the School of Excellence designation.
  • Make a plan to achieving School of Excellence at your school.

 


PTA Basics Boot Camps

Finance Boot Camp: Basics on Budgeting, Handling & Reporting PTA's Money

Thursday, June 21
11:00 am - 12:15 pm

Room 235-236
Leadership - Basic Learners

Local PTA leaders and their trainers will warm-up with the basics on finance and local PTA treasurer responsibilities. Attendees will participate in a fast-moving experience to learn and apply new skills. Then they will stretch their muscles while applying what they learn to:

  • Building a budget.
  • Handling and managing money.
  • Delivering a treasurer’s report.

Speakers:

  • Donna Petiford (MO)
  • Rachel Seshan (TX)
  • Justin Raber, National PTA Board Member and National PTA Board Member & National PTA Finance Committee Member
First-Timer Boot Camp: Get Your First-Timer's Roadmap to National PTA's Convention

Thursday, June 21
1:15 pm - 2:30 pm

Room 235-236
Leadership - Basic Learners 

Welcome to PTA Convention! If you’re new here, this is the workshop for YOU. We will preview the must-attend Convention events and help you identify what you hope to gain from this experience. You will have the opportunity to connect with other first-timers and hear from “long-timers” who once wore your shoes. Take a tour to know the hot spotsWalk out of this workshop feeling oriented, confident and ready to:

  • Design a plan for the weekend based on your personal learning and networking goals.
  • Make new PTA friends and have the experience of a lifetime!
  • Incorporate the techniques you’ve learned into a compelling story that makes a difference.

Speakers:

  • Roxanne Rhinehart, National PTA Convention Arrangements Committee Chair
  • Rose Acerra, National PTA Convention Arrangements Committee Member (NJ)
  • Donald Dunn, National PTA Convention Arrangements Committee Member
  • Leon Hobbs, National PTA Convention Arrangements Committee Member
  • C.H. "Sonny" Savoie, National PTA Convention Arrangements Committee Member
  • Deborah Tidwell, National PTA Convention Arrangements Committee Member

First-Timer Friends:

  • Donna Petiford (MO)
  • Gail Phillips (TN)
  • Sheri Doss, Texas PTA President-Elect
  • Eileen L. Segal, National PTA Membership Committee Member (FL)
  • Scott Allen (TX)
  • Tina Hartman, National PTA Board of Directors (IN)
  • Amy Arness, National PTA Board of Directors (ND)
  • Darvel A. Stinson (IL)
  • Sibyl Collins-Wilson, President Michigan PTA
  • Jaime Cale (OR)
  • Lauri DeNooy, Kansas PTA President-Elect
  • Alexis Morgan (ID)
  • Polly DeLucia (FL)
Membership Boot Camp: DIY Membership Plan (English)

Friday, June 22
7:30 am - 8:30 am

Room 235-236
Leadership - Basic Learners 

Local PTA leaders will flex their creative minds in an interactive Boot Camp warms them up to leading their PTA board in a planning process to increase membership. They will take-home a DIY Kit for Membership Growth and a preliminary P.L.A.N. to:

  • Picture ways to reach and attract possible PTA members.
  • Listen to what matters most and align PTA’s efforts.
  • Ask possible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurture relationships year-round by communicating the impact PTA is making for students, school and community

Speakers:

  • Dani Carver, National PTA Membership Committee Member (NM)
  • Julie von Haefen (NC)
  • Karen Mazzola (FL)
Membership Boot Camp: DIY Membership Plan (en Español)

Friday, June 22
1:45 pm - 2:45 pm

Room 235-236
Leadership - Basic Learners 

Local PTA leaders will flex their creative minds in an interactive Boot Camp warms them up to leading their PTA board in a planning process to increase membership. They will take-home a DIY Kit for Membership Growth and a preliminary P.L.A.N. to:

  • Picture ways to reach and attract possible PTA members.
  • Listen to what matters most and align PTA’s efforts.
  • Ask possible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurture relationships year-round by communicating the impact PTA is making for students, school and community

Speakers:

  • Sergio Chavez, National PTA Membership Committee Member (AZ)
  • Ive Castro, National PTA National Service Representative
Membership Boot Camp: DIY Membership Plan (English)

Friday, June 22
3:00 pm - 4:00 pm

Room 235-236
Leadership - Basic Learners 

Local PTA leaders will flex their creative minds in an interactive Boot Camp warms them up to leading their PTA board in a planning process to increase membership. They will take-home a DIY Kit for Membership Growth and a preliminary P.L.A.N. to:

  • Picture ways to reach and attract possible PTA members.
  • Listen to what matters most and align PTA’s efforts.
  • Ask possible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurture relationships year-round by communicating the impact PTA is making for students, school and community

Speakers:

  • Robert Acerra, National PTA Membership Committee Member (NJ)
  • Nicole Lesnick (OH)
  • Ana Chapman, Ohio State PTA President-Elect
  • Scott Allen (TX)
Leadership Boot Camp: Lead the PTA Way to Achieve School of Excellence

Saturday, June 23
2:15 pm - 3:30 pm

Room 235-236
Leadership - Basic Learners 

Schools of Excellence are designated in recognition of their commitment to building an inclusive and welcoming school community where all families contribute to enriching the educational experience and overall well-being for all students. Find out what it takes to achieve this designation. Participate in this interactive session to:

  • Explore the steps to becoming a School of Excellence.
  • Learn how PTAs across the nation improved family-school partnerships to earn the School of Excellence designation.
  • Make a plan to achieving School of Excellence at your school.

 


#PTAProud Team-Building Experience!

Expo Hall: #PTAProud Team-Building Experience

Convention Center - Hall E
Hours:
Friday, June 22: 11:00 am - 4:15 pm
Saturday, June 23: 10:15 am - 2:00 pm

This year’s Expo Hall will feature a #PTAProud zone that gives you a new flavor of team-building in a fun, fast-paced learning experience that encourages you to break out of your comfort zone, connect with new people, and take home something you can implement immediately with your board, committee or PTA families. Participants walk away with new PTA connections, a “PTAProud Recipe for Teamwork Booklet,” and an opportunity to take a “PTAProud Team Photo” commemorating the experience to treasure forever.

 


Rise and Shine Sponsored Breakfast Workshops

Saturday, June 22
7:00 am - 8:30 am

Understanding March2Success: A Free Test-Prep Tool for SAT and ACT

This is a Ticketed Event

Room TBD
Hosted by: U.S. Army
Booth #203

Success should never depend on the ability to afford or access an expensive test prep program. March2Success is a free, online course designed to improve student performance on standardized tests while enhancing math, science and language arts skills. Learn how students can use this tool to prepare for state required exams and college entrance tests, including SAT and ACT.  Plus, find out about post-secondary career pathways, leadership training and scholarship opportunities though the U. S. Army.

Stretch Your PTA Dollar$

This is a Ticketed Event

Room TBD
Hosted by: Mountain America Credit Union
Booth #411

Managing your finances can sometimes feel like a chore. But, it doesn’t have to be this way. Learn how to master the day-to-day financial tasks in just five simple steps. Find out what those steps are and make headway toward becoming a financial budgeting pro.

Topics include:

  • Methods for tracking your PTA income
  • Allocating and managing your expenses
  • Establishing Prioirites
  • Recognizing your school’s core values and setting goals
  • Partnering to stretch those dollars
Having “The Talks” Without Fear: How To Be An AMAZE-ing Parent

This is a Ticketed Event

Room TBD
Hosted by: AMAZE
Booth #TBD

We all know that it can be uncomfortable to talk to your kids about sex, but it’s a vital part of parenting. The good news? The award-winning resource AMAZE.org is here to help! During this session, Deb Hauser (President of the national nonprofit Advocates for Youth and longtime champion of honest sex education) will share a few of AMAZE’s incredible resources for youth and parents, offer simple tips for becoming an “askable” parent, and help you become more informed about what works in sex education and how to advocate for sex education at your child’s school. 

Nurturing Digitally Safe Families: What's on the Minds of Parents?

This is a Ticketed Event

Room TBD
Hosted by: National PTA
Booth #TBD

How can parents and PTAs nurture digitally safe families? Over the past year, National PTA and our digital safety collaborators have dived deeply into the questions on the minds of parents. We asked parents directly to share their hopes and concerns - and their answers have been consistent. In this workshop, attendees will hear from experts in the digital safety realm, then break into small learning circles to explore specific topics that reflect the feedback PTA heard from parents. Join us for what will certainly be a lively discussion about tools, information, and research that can help parents and their PTA communities nurture digitally safe families.


Opioid Symposium 

Saturday, June 23
3:45 pm - 5:15 pm

Opioids: A Public Health Epidemic, A Crisis For Families


Room 255-257
Sponsored by: Kaleo

It's time to get real about drug addiction. Join us for this special symposium, planned in partnership with the Community Anti-Drug Coalition. You'll hear from panel experts about the current opioid crisis, the evolution of prevention methods being deployed at the community, state and federal levels and what the role PTAs and parents can play in the fight to eradicate this epidemic.


Moderator:

  • Albert Terrillion, DrPH, CPH, CHES - Deputy Director, Evaluation and Research, CADCA

Keynote Speaker:

  • Bertha Madaras, PhD, President's Commission on Combating Drug Addiction and the Opioid Crisis

Panelists:

  • Rochelle Head-Dunham, MD, FAPA, Executive and Medical Director, Metropolitan Human Services District
  • Chelsea Laliberte, MSSA, Executive Director and Co-founder, Live4Lali
  • Susanne Smoller, LCSW-R, CASAC, CPP, MAC, ACSW, Assistant Professor Suffolk County Community College Chemical Dependency Counseling AAS Degree Program, New York State PTA Jevenile Protection Specialist