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National PTA and By Kids For Kids Partner to Inspire Student Innovation

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Heidi May, Media Relations Manager

ALEXANDRIA, Va. (June 16, 2014) – With our shared commitment to empower all children to reach their full potential, National PTA and By Kids For Kids (BKFK) announced today a partnership to bring resources to students, families and schools across the country to inspire innovation and entrepreneurship. Through the partnership, National PTA and BKFK will bring the Secret Millionaires Club “Grow Your Own Business Challenge” to PTAs nationwide to empower them to help children develop their own business ideas and establish healthy financial habits. The announcement is being made in conjunction with the 2014 Annual National PTA Convention and Exhibition in Austin, Texas.

“National PTA and By Kids For Kids share a mission and commitment to make every child’s dream a reality,” said Otha Thornton, president of National PTA. “We are excited to partner with By Kids For Kids to inspire children to develop their ideas and support them in achieving their goals through programs like “Grow Your Own Business Challenge.”

Created by Warren Buffett, the Secret Millionaires Club is a program that teaches good financial decision-making as well as basic lessons about starting a business through activities at school and home. It is designed to help children develop healthy financial habits at an early age and provide a fun way for them to learn about the “business of life.” Part of the Secret Millionaires Club, the “Grow Your Own Business Challenge” is an annual national competition that encourages students to develop ideas for their own business. Finalists in the competition are invited to present their business plans to Warren Buffett.  

“We are honored to partner with National PTA,” said Norman Goldstein, CEO of By Kids For Kids. “Like National PTA, we also want to ensure all kids have a chance to succeed. Our partnership will help make this possible for every child no matter where they are from.”

For more information about the Secret Millionaires Club, visit

About National PTA

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c) (3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.

About By Kids For Kids

By Kids for Kids® (BKFK) is a platform that empowers youth invention, innovation and entrepreneurship. BKFK promotes youth social innovation and partners with leading corporations to inspire product development, crucial technology skills, invention, and innovation in young people from 8 to 22. BKFK provides a unique platform for young people to develop, showcase, and commercialize their products, inventions and entrepreneurship. BKFK’s “cycle of innovation” develops critical 21st Century skills in our nation’s youth. The company provides educational resources — curriculum and challenges that promote social change, product development and entrepreneurial endeavors. Learn more: