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National PTA and Amazon Bring Kindle E-Readers to Schools for Family Engagement and Literacy Efforts

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Scott Meeks, Communications Manager

ALEXANDRIA, Va., (Oct. 26, 2016)—National PTA and Amazon are pleased to award a classroom of Kindle e-readers to local PTAs and schools across the country for family engagement and literacy efforts. The donation of Kindle e-readers is part of the PTA Family Reading Experience, Powered by Kindle program, an ongoing collaboration between National PTA and Amazon to encourage family reading, promote a love of literature and support student success.

“Families play an essential role in helping children develop their literacy skills. And e-readers are a powerful tool to engage children in reading,” said Laura Bay, president of National PTA. “We are thrilled to equip local PTAs and schools with Kindle e-readers for family engagement and literacy efforts.”

PTA Family Reading Experience, Powered by Kindle is a national program that engages the whole family to support the development of literacy skills and foster a love of reading. Through a set of fun, educational activities, the program empowers families with information and tools to use at home and new ways to explore books together.

“Research shows that engaging children and their families in reading increases the amount of learning children take away from a book. Research also shows that when families read together, children do better in school and beyond,” added Nathan R. Monell, CAE, National PTA executive director. “We are pleased to continue our collaboration with Amazon to empower families to read together and support children’s growth as readers.”

PTA Family Reading Experience, Powered by Kindle was launched in 2013. Since joining forces, National PTA and Amazon have brought more than 2,500 Kindle e-readers to students, families and schools nationwide.

“At Amazon, we are dedicated to helping students become passionate readers and we believe that reading is fundamental to education,” said Arthur van Rest, Director, Kindle E-Readers. “We are excited to continue our collaboration with the PTA on this program to help inspire a passion for reading in students across the country.”

All PTAs and schools are encouraged to host PTA Family Reading Experience events using the digital toolkit available at PTAs that register their PTA Family Reading Experience events will be eligible to receive a classroom of Kindle e-readers.

About National PTA

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of family engagement in schools. PTA is a registered 501(c)(3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit