PTA Marketing Tools

Local unit presidents and membership chairs can use these resources to enhance membership recruitment and retention efforts during:

• the critical Back To School period (PTA Membership Month),
• second membership campaigns in January,
• and year-round membership campaigns.

The marketing tools, available exclusively to PTA members, include customizable posters, banners, door hangs, handout cards, yard signs, letters, fliers, brochures, a press release, advertisements, and more. To use the downloadable templates below, simply type in your PTA’s name, events, contact information, accomplishments, or other applicable text and print out the marketing materials. There is also a manual to help you develop and implement a successful membership growth plan.

PTA's ability to serve children, families, schools, and communities depends on our growing membership—to recruit members to demonstrate the value of involvement, to serve as enthusiastic volunteers, to help generate funds to operate, and to give PTA clout. With a vibrant membership, your PTA can gain broad support in the community, host great programs for families and students, and be a powerful voice for children.