PTA Key Messages

There are three main elements of the platform: the Core Message, three Sub-messages and Proof

“Think like a wise man but communicate in the language of the people.” —William Butler Yeats

Points.

Core Message
The Core Message is the primary message and the most essential message that should be delivered in any situation involving PTA.

Three Sub-messages
The Sub-messages support the Core and can be used individually or all together with the Core, depending on the audience and the situation.

The Proof Points
The Proof Points prove the Sub-messages and the Core. These are very specific and can change as new resources, programs, activities, and initiatives are added or eliminated to accomplish the organization’s goals and objectives. Proof Points should be enhanced with the speaker’s personal experiences, as needed.

PTA Core Message
Children succeed when families, schools, and communities work together.

Sub-message One
PTA promotes and supports opportunities for families to effectively participate in their children’s lives.

Sub-message Two
Students achieve when families and teachers partner through PTA to ensure children are safe and healthy.

Sub-message Three
PTA connects schools and communities to help children reach their full potential.

Proof Points

PTA promotes and supports opportunities for families to effectively participate in their children’s lives.

• PTA helps members connect to teachers and administrators to increase communication between school and home.
• Families turn to PTA for advice, from handling homework to helping your child choose career goals.
• PTA cares about and acts on issues that matter most to families and students: safe schools, quality teachers, healthy lifestyles, and arts education.
• PTA helps local leaders plan events and involve families with national resources, tools, and training.

Students achieve when families and teachers partner through PTA to ensure children are safe and healthy.

• PTA encourages family-school involvement programs that link to learning and student success.
• PTA’s National Standards for Family-School Partnerships emphasize what parents, schools, and communities can do together to support student success.
• PTA partners with other groups that share and support our mission to positively impact children’s lives.
• PTA recognizes excellence in schools that welcome parents’ participation.
• PTA empowers families to speak out on local, state, and national issues that affect children’s education, health, and welfare.

PTA connects schools and communities to help children reach their full potential.

These talking points are available below as a handy card for you to carry and refer to when you tell people about PTA's Key Message.  Additionally, below you'll find a PDF of PTA's Key Message, explaining each Sub-message and Proof Point in detail.