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National PTA > Running a PTA > PTA Marketing Tools > PTA Logos, House Ads & Other Resources

PTA Marketing Tools: PTA Logos, House Ads & Other Resources

Consistency Is Key
PTA has established guidelines for the proper use of the PTA name, logos, and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help to unify all PTAs, and set PTA apart from the competition.

The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.

PTA House Ads
PTA has provided house ads published in Our Children magazine as downloadable PDFs for use in your publications. Download them below from "Additional Resources."

Background

Glossary of Terms
Definitions of terms used for PTA branding and logo usage.

PTA Corporate Typefaces
Explanation and description of PTA corporate and supporting typefaces.

PTA Color Applications
Description of PTA's official color.

PTA Advertising Guidelines
Suggestions for how to manage advertising for your publications, newsletters, and website

Membership Toolkit

PTA: A Parent Group Unlike Any Other
Reasons why PTA is the premier parent group (color PDF)

"Where Your $1.75 in Dues Go" One-Page Flyer
Customizable Microsoft Publisher Document

PTA Logos & Graphics

2010 Convention Ad
PDF

PTA Logos (EPS and TIFs in zip file)
Logos in English and Spanish for PTAs and PTSAs.

2010 Convention Banners
Use these ads in your newsletters and on your websites. Three banner ads are in a ZIP file.

Guidelines for Using PTA Logos

Customizing PTA Logos

Additional Resources

PTA Merger/Endowment Fund Ad
PDF

Reflections 40th Anniversary Ad
PDF

2010 Mary Lou Anderson Reflection Arts Enhancement Grants Ad
PDF

2010 Teacher Appreciation Week Ad
PDF

PTA: Parent Involvement Without the Liabilities
How PTA provides peace of mind with oversight, responsibility, and knowledge

Take Your Family to School Week Ad
Color print ad for PTA Take Your Family to School Week 2010

Reflections Program House Ad (color)
Ad promoting PTA Reflections program (PDF)

"This is PTA" Print Ad (Color)
Color print ad to run in conjunction with PSAs

"This is PTA" Print Ad
Print ad to run in conjunction with PSAs

"With One Click" Print Ad
Print ads to run in conjunction with PSAs

PTA Goes to Work House Ad
Ad promoting PTA Goes to Work parent and student career planning resources.