Expanding Membership
There's strength in numbers and that's as true for PTA as for any other organization. A well-organized and well-executed membership campaign can result in a stronger, more diverse, and more involved state or local PTA. This is where you can find tips on conducting successful membership campaigns.
When recruiting new members, be sure to mention the Exclusive Member Benefits (password required) which are available when they join.
Thank you to AXA FoundationSM for their support of our expanding membership programs.
2008 PTA January Membership Campaign
It’s time to plan your back-to-school PTA membership campaign!
> MORE- January Membership Campaign Resources
- Suggested Timeline for January Membership Campaign
- The Second Membership Campaign
- Tips for a Successful January Membership Campaign
Five Steps to Creating a Marketing Plan
All of your PTA projects, events, mailings, and communications should have a marketing plan to support the effort.
> MOREGetting Men Involved
Many people, when they hear parent involvement and PTA, automatically think of mothers. Women are vital to fulfilling PTA's Mission, but male involvement in PTA should not be discounted. A strong, vibrant PTA should be inclusive of all parents--and that means PTAs must find ways to include dads.
> MOREMembership Brochures
Tell parents and school leaders why they should be part of the PTA family. Share with them the new PTA membership brochures.
> MOREMembership Marketing Templates and Tools
Customizable materials to help you recruit and retain members
Local unit presidents and membership chairs can use these resources to enhance membership recruitment and retention efforts at the critical Back-to-School period, as well as year-round. Type in your PTA’s name, events, contact information, accomplishments, or other applicable text and print out the documents.
> MOREReaching Out to Individuals
A series of articles on reaching out to various members of your community. PTA isn't just open to parents and teachers; it's open to anyone who supports the Mission of the organization. Be sure to mention the Exclusive Member Benefits (password required)available.
> MOREThe Marketing Campaign
An active, creative membership campaign is a fun and effective way for current members to recruit prospective members. Developing a membership campaign not only helps create public awareness about PTA programs and activities, but also allows members to show their support for PTA by participating in membership recruitment.
> MORE
