Grassroots Advocacy Toolkit:
Putting it All Together

Create a written plan in which you identify PTA goals, organizational capacity, target audiences, potential allies, opposition, and the activities to be pursued. Filling out a "Strategy Chart" is a useful way to collect the necessary information in one place.

Once your advocacy effort is complete, evaluate your success by asking the following questions:

• Is our PTA a more powerful and better-trained advocacy network?
• What has been successful and what would we do differently?
• Have we built membership with our efforts or generated positive publicity for our PTA?