National PTA Featured in Classroom Technology Awareness Campaign Published in USA Today
Director of Strategic Communications
ALEXANDRIA, VA. (August 30, 2013)—National PTA is proud to be a part of Mediaplanet Publishing’s Awareness Campaign Surrounding Classroom Technology. Reaching more than 1.3 million readers, the glossy, full-color special section appears within the centerfold of USA Today in the select markets of New York, Washington DC, Chicago, and LA.
The 12-page campaign raises awareness and empowers readers on how technology can transform learning. The publication has brought together the leading organizations and thought leaders in the classroom technology industry and has created a unified collective voice, educating and providing readers with 21st century solutions that can be integrated into today’s classroom. The campaign features leading organizations such as Partnership for 21st Century Skills, John Legend (celebrity advocate), the International Society for Technology in Education, and National PTA.
National PTA President Otha Thornton authors a piece The Power of Technology to Organize and Engage, which focuses on the power of the PTA Family Reading Experience to increase education outcomes for all children. “Books are the basis of knowledge, and helping parents and students transition to digital e-readers, such as the Kindle has made it possible for students to have a 1,000-book library in the palm of their hands. Our schools are only beginning to tap into the true potential of technology, which brings access to new worlds and possibilities into the palms of our children.”
The print version of the piece can be viewed here.
About National PTA
National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c)(3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.
Mediaplanet is the leading independent publisher of content-marketing awareness campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.