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2014 PTA Convention—Workshops

 

 



Workshop Session 1

Thursday, June 19
3:00 p.m. – 4:15 p.m.

101: Building Support for Breakfast After the Bell

 All Audiences

The School Breakfast Program serves as a way for school children to start the day with the fuel they need to support their health and academic potential. Children who eat breakfast perform better academically and experience fewer visits to the school nurse. Unfortunately, due to late bus schedules, long security lines, late arrivals, and the stigma associated with the program being for “poor kids,” only half of the low-income children that ate school lunch in the 2011-2012 school year also ate school breakfast.

Serving breakfast in the classroom, however, erases those barriers and makes breakfast part of the school day. Principals and teachers who have adopted Breakfast in the Classroom programs see fewer occurrences of student hunger, tardiness or absenteeism and improved student attentiveness because of the increased access to breakfast after the morning bell. They have also reported actual gains in instructional time—proving that breakfast in the classroom is a great way to strengthen the learning environment.

Learn how PTAs can join the effort to build support and advocate for Breakfast in the Classroom. Hear from other PTAs about strategies that you can use to make Breakfast in the Classroom a reality in your school districts.

Speakers:

  • Eyang Garrison, School Breakfast Associate, Food Research and Action Center
  • Jessica Pino, Child Nutrition Programs Specialist, Hunger Solutions New York

102: PTA People, Personalities and Public Relations

 All Audiences

At nearly every level of PTA leadership we can struggle with people, personalities and public relations. In this interactive workshop, you will share ideas and get answers on ways to handle various communication challenges. Attendees will discuss how to handle adult bullies, answer tough questions from the media and use social media to communicate with your members. And guess who will help lead the discussion? Our best and brightest leader—You! Come listen and learn as we broaden our view and learn effective communication techniques.

Speakers:

  • N Michelle Sutton, National PTA Communications Committee Member
  • Frank Kwan, National PTA Communications Committee Chair 
  • Ana Chapman, Co-Chair, National PTA Communications Committee

103: Trouble on Board

All Audiences

This workshop examines the most common types of disruptive board member and meeting behavior. When boards and meetings go bad, PTAs lose focus on missions and goals. Why are some PTAs at risk? What steps can PTAs take to prevent trouble before it starts? How can a presider best deal with unruly or uncooperative behavior? Learn solid tips to create a positive environment where good behavior thrives and membership grows. 

  • Speaker: Deborah Walsh, National Service Manager, National PTA

104: MADD's Power of Parents and Power of You(th)

All Audiences

Join us for this informative workshop session and find out how your local PTA/ PTO, school and/or other community organization can be involved in MADD's Underage Drinking Prevention Initiative programs; specifically the Power of Parents® and Power of You(th)®. Whether you are a parent, school advisor, counselor or teen, we will provide tips and tools informing you about what you can do in your school, home and community to prevent underage drinking. This 75-minute session will begin with a brief introduction to MADD’s overall underage drinking prevention initiative, developed with environmental strategies, and impact to date of this programming.

MADD will also present a revised 25-minute parent workshop, an integral part of its’ community-based parent program that can be implemented in any community, equipping parents with research-based information and tools to talk with their teens about alcohol. In addition, we will share tactical information about our new student engagement program, the Power of You(th). In this session, MADD will provide valuable information and practical ways to be involved, as a teen, parent, or adult leader, to help prevent underage drinking in your community using research-based strategies.

The session will conclude with a question and answer segment.

Speakers:

  • Theresa Hill, National Programs Manager, Mothers Against Drunk Driving
  • Kim Morris, National Programs Manager, Mothers Against Drunk Driving

105: Taking Action to Grow Your Membership

All Audiences

PTA’s premier membership movers and shakers will present/demonstrate their 'tried and proven to be successful' innovative methods of successfully growing membership. In order for the interest and attention of the attendee's to remain peaked, panelists will use skits to demonstrate various techniques presented. Although there will be two facilitators from the NPTA Membership Committee assigned to this workshop, the actual presentation will be driven by a panel of lively, interactive and vivacious local unit, council, region and state leaders chosen by the audience to present questions to panelists.

Speakers:

  • Rita Erves, Georgia PTA President, National PTA Membership Committee, PTA
  • Phil Clark, National PTA Membership Committee, PTA

106: The Season of the Seasoned PTA Leader

 Advanced

As an experienced officer and PTA leader, what are your current successes and challenges? This participatory session explores some key trials/tests in PTA leadership. Issues covered will include: The Delegation Dilemma, Conflict management, and Challenges of Inclusion & Diversity. Share, dialogue and seek solutions to leadership challenges with your peers.

Speakers:

  • Aurelio M. Montemayor, National PTA Field Service Committee, National PTA
  • Yvonne Johnson, National PTA Field Service Committee, National PTA
  • Carla Niño, National PTA Field Service Committee, National PTA
  • Leslie Cushman, National PTA Field Service Committee, National PTA

107: Bridging the Parent School Divide

 All Audiences

ATTENTION PARENTS!  Are you tired of trying to engage parents on your own with little to no success?  Then you don’t want to miss this interactive session with Dr. Darlene V. Willis and Marsha R. Dodson as they share details about their successful program where their parents are engaged and empowered as they partner with schools, take back control of their households while ensuring educational success for their children.  This dynamic duo uses music, poetry, 'reality statistics' and real life solutions to empower parents, students and educators.  100% of their students graduate from high school and have the choice of attending college while their parents successfully navigate the educational system.  Their goal is to “bridge the parent/school divide and to help parents understand that they have the power to close the educational achievement gap in their homes TODAY!

Speakers:

  • Dr. Darlene Willis, CEO, Concerned Parents Alliance
  • Marsha R. Dodson, Co-founder, Concerned Parents Alliance

Workshop Session 2

Friday, June 20
12:45 p.m. – 2:00 p.m.

201: The 2014 National PTA Public Policy Agenda 

 All Audiences

Join the National PTA Legislative Committee and Government Affairs staff to learn about the development of the 2014 Public Policy Agenda, which highlights priorities in these policy areas:

  • General Education
  • Special Education
  • Early Childhood Education
  • Child Health and Nutrition
  • Juvenile Justice and Delinquency Prevention
  • School Safety

Speakers:

  • Stella Edwards, Chair Legislation Committee Member, National PTA
  • Vito Borrello, Legislation Committee Member, National PTA
  • Elizabeth Rorick, Deputy Executive Director of Government Affairs and Communications, National PTA
  • Mollie Van Lieu, Sr. Education Policy Strategist, National PTA
  • Jessica Seitz, Education Policy Analyst, National PTA

202: Tips, Tricks and Traps of Diversity Communications (EML/Diversity Workshop)

 Intermediate

Reaching ethnic communities is often a challenge. The range of diversity offers opportunities, but only if approached with sensitivity and knowledge of cultural issues. This workshop will provide concrete examples of effective strategies, based on the National School Public Relations Association's Diversity Toolkit for Schools. Participants can present their own situations to create a targeted media and community outreach campaign. The workshop will offer practical and proven techniques for diversity outreach, focused on PTA.

  • Speaker: Frank Kwan, Chair, National PTA Communications Committee, National PTA

203: Personal Financial Planning—15 Financial Myths Demystified

 Beginner

This workshop will look at financial issues facing families and will debunk persistent myths. Participants will learn about investing, insurance, retirement and estate planning, and general financial planning. In addition, attendees will learn how to balance immediate and long–term goals-from financing a child’s education to building retirement funds.

Speakers:

  • Gentry Anderson, Financial Professional, AXA
  • AXA Advisors

204: True Colors (EML/Diversity Workshop)

All Audiences

Orange, gold, green or blue? How do these colors relate to you and your life, habits, values, and feelings? Experience an exciting adventure into your personality! Discover why you act, communicate and feel the way you do. Learn how different personalities can work together and why this is important to your PTA’s success!

Speakers:

  • Mindy Haas, President Elect, Florida PTA

205: Family Reading Experience, Powered by Kindle

 All Audiences

The Family Reading Experience, Powered by Kindle is a fun-filled, literacy focused, family engagement program for families with children in grades K-5. This session will allow participants to sample the experience and learn how their PTA can conduct an experience in their local school. Participants will learn about each of the domains of literacy: phonemic awareness, phonics, fluency, comprehension and vocabulary as well as how parents can use technology to engage with their children around literacy.

Participants will learn how to host an experience in their own schools, from planning to evaluation. Everyone who attends will participate in experience activities such as: Rhyme Bingo, Storytelling, Definition Expedition, Punctuation Toss, Create A Match and Consonant Toss. Participants will learn how to access the free activity pages and the simple steps they can take to host an experience of their own!

Speakers:

  • Sherri Wilson, Senior Manager Family & Community Engagement, National PTA
  • Renee Jackson, Senior Manager Education of School Programs, National PTA
  • Kayla Gatalica, Manager National Engagement Team, First Book

206: Growing Your Children and PTA with L.O.V.E. (EML/Diversity Workshop)

 All Audiences

This workshop is designed to help grow student achievement and PTA membership through greater involvement of fathers and father figures. The workshop will help PTA leaders of both genders understand the importance of men in education and in the PTA. The workshop will provide tools and instructions on how to engage more men in raising grades, reducing bullying and ensuring the overall success of our nation's schools.

The acronym of L.O.V.E. (Listen, Observe, Validate and Embrace) is a theme of the 2013-14 National PTA Committee, designed to underscore the actions needed to increase positive student achievement and interaction through the involvement of men. 

Speakers:

  • Michael Knowles, Chair Male Engagement Committee, National PTA
  • Male Engagement Committee Members, National PTA
  • PTA M.O.R.E. Alliance Leaders, National Directors, Strong Fathers-Strong Families, All Pro Dads, Watch Dogs

207: What's Happening With Membership

All Audiences

Hear about what's happening with membership associations in general and how that might impact your PTA. Learn what successful associations are doing to attract and keep members and why members are critical to your PTA's success this year and into the future.

Speakers:

  • Kris Vaughn, Membership Committee, National PTA
  • Mary Jo Burgees, Director of Member Services, Texas PTA

208: Kickstart Your Healthy Lifestyles Initiatives With Together Counts 

 All Audiences

This interactive session discusses how PTAs can use the Healthy Weight Commitment Foundation’s Together Counts resources to improve their Healthy Lifestyles initiatives and overall school wellness. The panel discussion includes an overview of the Healthy Weight Commitment Foundation's Together Counts resources, National PTA's Healthy Lifestyles Energy Balance 101 and Smart from the Start grants programs, best practices and lessons learned from a 2013 National PTA Healthy Lifestyles grant recipient, and how these resources can strengthen community and local PTA's healthy lifestyles efforts. Participate in this session and qualify to earn cash rewards for your PTA.

Speakers:

  • Susan Ralston, Senior Advisor, Healthy Weight Commitment Foundation
  • Valerie Newcomb, Digital Program Manager, Healthy Weight Commitment Foundation
  • Heather Parker, Senior Manager Health and Safety, National PTA
  • Dana Minney, Healthy Lifestyle Chair, Bertha Casey Elementary PTA

209: Secretary Basics 

Beginner

The Secretary Basics course will help you understand the importance of the position of Secretary from a legal and practical perspective. The duties and responsibilities will be reviewed in detail, as well as the available resources, and the materials and supplies you will need to successfully perform this position.

Attendees will learn about motions and types of votes and how to record them accurately in the minutes. The format of the minutes and the various approval processes will be presented. Armed with the information provided in this course, along with some helpful hints, you will feel confident that you are maintaining relevant and accurate records of your PTA's business.

Speakers:

  • Heather Ashwell-Hair, Vice President of Programs and Resources, Texas PTA
  • Sheri Doss, Secretary, Texas PTA

Workshop Session 3

Friday, June 20
2:20 p.m. – 3:35 p.m.

301: Empowering a Generation of Good Digital Citizens (Youth Focused Workshop)

All Audiences

When students do homework on their tablet or computer or network with friends, how do we ensure they are creating a thumbprint of their digital self that will positively affect their present and future? How do we establish screen time limits? How do we make sure that positive social media etiquette is as natural as looking both ways before crossing the street?

A panel of leading experts including National PTA, a leading online safety organization, and educators will lead a discussion about the best ways to engage with our kids to establish safe practical ways that students, parents and teachers can encourage simple and effective online habits that will carry through to adulthood.

Attendees will also learn ways to engage student leaders in bringing awareness to this issue, especially during celebrations like Digital Citizenship Week in October and Safer Internet Day in February.

Speakers:

  • Mary Pat King, Director of Programs & Partnerships, National PTA
  • Catherine Teitelbaum, Digital Safety Expert and Consultant for LifeLock
  • Larry Magid, Co-director, ConnectSafely.org
  • Rebecca Levey, Co-founder, KidsVuz.com

302: Mobilizing PTAs for Special Needs Advocacy (EML/Diversity and Youth Focused Workshop)

Intermediate

Are you an advocate for children with disabilities and special needs? This workshop is your opportunity to learn about the tools that will help make you effective as a PTA member and the structures that exist to support you in this effort. You will hear about the advocacy skills needed to breach the barriers that often prevent children in special education from reaching their full potential. By understanding these advocacy techniques, you will discover which are best for your advocacy efforts and situations.

Speakers:

  • Enrique Escallon, Chair, Special Needs Committee, National PTA
  • William Doolittle (Bill), Member, Special Needs Committee, National PTA
  • Corinne Sanfilippo, Member, Special Needs Committee, National PTA
  • Kathy Nevins, Member, National PTA Board of Directors, Board Liaison

303: Communicating About Common Core and PTA

All Audiences

The Common Core "train" has left the station, and is arriving soon at your PTA. This workshop will provide the tools that will help your unit anticipate and respond to questions about Common Core and PTA. There is already a degree of controversy and debate surrounding Common Core, particularly PTA's support of this major national initiative. Presented by National PTA's Communications and Governmental Relations Committees, this interactive session will focus on developing a strong communications plan with key messages and tactics so your local unit can discuss Common Core effectively.

Speakers:

  • Frank Kwan, Chair, National PTA Communications, National PTA
  • Elizabeth Rorick, Deputy Executive Director of Government Affairs and Communications, National PTA
  • Stella Edwards, National PTA Legislation Committee Chair, National PTA

304: State Reflections Network

Advanced

This interactive learning lab for state leaders explores new resources, best practices, and flexible options for administering your statewide 2014-2015 Reflections program. Discover user-friendly online registration enhancements and collaborate with other state Reflections leaders.

Speakers:

  • Dawn Small, Chair, Reflections Committee, National PTA
  • Sara Green, Co-Chair, Reflections Committee, National PTA
  • Ethan Clark, Manager, Arts in Education, National PTA

305: PTA 5K—Healthy Lifestyles, Partnerships & More (Youth Focused Workshop)

All Audiences

16th District PTA has developed a platform for Healthy Lifestyles in the PTA 5K that incorporates multiple factors, including engaging families, promoting healthy lifestyles, developing community partnerships, community building, offering a district wide fundraising option and policy change impacts in the schools. A program that was taken to scale from a local unit effort has become a major event for the students and families in Fayette County Public Schools.

Speakers:

  • Liza Holland, Past President, 16th District PTA
  • Sarah Ashley Solie, Training Programs Manager, 16th District PTA

306: K-Rob's Bullying Prevention Initiative Workshop (Youth Focused Workshop)

All Audiences

Join us as Kevin Robinson demonstrates exciting and effective ways to bring awareness to the National PTA’s Connect For Respect bullying prevention initiative that helps bridge the gap between PTAs and schools nationwide. This session will begin with an introduction of Kevin Robinson, who will share personal life stories of success and failure, and how he was bullied as a kid. Hear how he overcame the bullying to reach his goals and become who he is today- a professional BMX rider with multiple X Games gold medals. In this session, you will learn concrete steps you can take to help jumpstart Connect For Respect throughout your school. Learn how to bring students together to create plans to be role models to younger students.

Participants will receive sample program material, with creative ways to implement ideas and involve teachers to demonstrate and role-play. Proven to be effective, these are fun ways for students to be engaged into discussing serious topics. Join us for this informative workshop and take away valuable material with ways to bring awareness into your classroom, and also throughout the community. The session will conclude with a question and answer discussion.

  • Speaker: Kevin Robinson, Pro BMX Rider & Motivational Speaker, Kevin Robinson Events, Inc.

307: Engaging Non-Custodial Parents and Stepparents 

All Audiences

This interactive workshop will offer PTA leaders strategies to recruit and retain non-custodial parents and stepparents as members. What factors hinder this group’s membership in the PTA? What makes some PTA leaders unsure about or uncomfortable with outreach to these groups?

Participants will identify assumptions vs. facts about who non-custodial parents and stepparents are, and how these assumptions can pose a barrier to their PTA membership. Assumptions about non-custodial parents include: they are “deadbeats,” or they have substance abuse or other problems that caused them to lose custody. Assumptions about stepparents include: they are/were “homewreckers,” or their involvement should be discouraged so as not to upset the parent in the other household.

Even well-meaning PTA leaders and others can make these assumptions. The reality is that there may be a high degree of conflict between co-parents and in blended family situations. And everyone’s goal is to minimize disruption in the school community. But children are more successful academically and socially when both parents play an active role in their lives and their educations. So workshop participants will identify creative, child-centered solutions that welcome membership among non-custodial parents and stepparents, while maintaining the peace as much as possible.

Speakers:

  • Deesha Philyaw, Co-founder, Co-Parenting 101
  • Michael Thomas, Co-founder, Co-Parenting 101

308: Common Threads of PTA (EML/Diversity Workshop)

All Audiences

As the largest and oldest child advocacy association in the nation, PTA has a rich history that every member should know. PTA is woven into the basic fabric of our local communities, and as such has become a major thread in the broad weave of our nation for over a decade.

This workshop will demonstrate how the dreams of a few became a national movement—a force that touched the lives of millions of children. In this workshop, attendees will examine PTA's rich history of advocacy, and the impact it has had on children, families and education. This session will also examine the journey of PTA and the importance of our association through the years.

Speakers:

  • Mike Dimich, Diversity Committee Chair, National PTA
  • Sharon Goldblatt, Board of Directors Member & Diversity Committee Member, National PTA
  • Elida Perez Knapp, National Urban Family Engagement Representative, National PTA
  • Endron Anderson, National PTA Committee Member
  • Cyd Cox, National PTA Committee Member
  • Dr. Renee Jackson, National PTA Senior Manager of Education Programs, National PTA
  • Bernie Kemp, National PTA Diversity Committee Member
  • Maria Pokornowski, National PTA Diversity Committee Member
  • Dr. Patricia Sotirin, National PTA Board of Directors Member, National PTA, National PTA Diversity Committee Member

309: Electronic Money Matters 

Intermediate

Running your PTA in the tech age can be challenging. Learn how to use technology safely to accept credit card payments, electronic banking, accounting software, and cloud based computing. We will teach you proper internal controls to put in place to safeguard your PTA assets.

Speakers:

  • Tina Zubeck, Secretary-Treasurer, National PTA
  • Susan Duncan, Accounting Manager, National PTA

Workshop Session 4

Saturday, June 21
8:00 a.m. – 9:15 a.m.

401: The Mobile Student: Lessons from a Military Child (Youth Focused Workshop)

All Audiences

In the 21st century, mobility among school families is often the norm rather than the exception. Whether it is a well-planned corporate move or an unexpected change of housing for financial reasons, children can find the academic, procedural, cultural and social differences in a new school confusing and dispiriting. No one understands this better than military families. Their children move anywhere from six to nine times from Kindergarten through high school graduation.

The Military Child Education Coalition (MCEC) will share what it has learned during its 15 years of experience in helping create smooth school transitions for Military Children and develop supportive professionals and parents. The workshop will address:

  • Research-based programs such as Student-to-Student and Parent-to-Parent.
  • The MCEC active support for College and Career Ready Standards to ensure academic consistency, predictability and high standards.
  • Web tools—such as SchoolQuest.org—that centralizes information critical to a move.
  • Professional development training and programs like Operation Educate the Educator.

Speakers:

  • David Splitek, Ph.D., Program Manager, Higher Education Initiatives, Military Child Education Coalition
  • Sandy Franklin, Ed.D., Chief, Curriculum Development, Military Child Education Coalition

402: Effectively Branding Today's PTA

All Audiences

Properly branding your PTA is an essential element in effective leadership and membership growth. A correctly defined brand makes certain that your PTA has identified, understands, and can communicate exactly what Today’s PTA represents. Through knowledge of consistent style, color, tone and images—your PTA will be equipped to effectively grow membership and communicate the goals of Today’s PTA.

  • Speaker: LaVar McCline, Senior Manager Creative Services, National PTA

403: #PTACommunications—Connecting Online

All Audiences

Sending a flyer home in the backpack used to be enough to inform parents about an upcoming PTA meeting or school event. But we all know the truth—those flyers don’t always make it out of the backpacks in a timely manner. When they do, they may lay on the kitchen counter for another week while parents go to work, travel and shuttle kids from activity to activity. We also know that our parents, teachers and students are online almost every day, no matter where they are.

This workshop will provide PTAs with suggestions on how to communicate directly with their parents, teachers, administrators, students and wider community using various online and social media options. PTAs can use blogs, websites and social media sites such as Facebook, Twitter and Pinterest to share information, highlight achievements, and stay up to date on educational issues. Online resources are available to help facilitate meetings, document exchanges, coordinate school volunteers, and survey their members. Free and low-cost email services can create more attractive, readable, and interactive electronic newsletters and email notices which can be sent to specific member groups. Using various online options will increase PTAs’ opportunities to reach their members, encourage dialogue in their community, and provide more opportunities for engagement.

  • Speaker: Frances Frost, Blogger, Author, President for Montgomery County (Maryland) Council of PTAs

404: Managing the Friction Between Generations (EML/Diversity Workshop)

 Audiences

Each generation has been influenced by the major historical events, social trends, and cultural phenomena of their time (which we call “generational signposts”). Consequently, each has different values, standards of quality, and attitudes toward customers, co-workers and job requirements. These differences can wreak havoc on the organization, or they can be a source of incredible energy and creativity. It’s important for leaders to understand these differences and to have at their command specific strategies for dealing with them.

This presentation provides insights and tips on how to vary your managerial style to bring out the best performance from each generation. Based on their new book, Generations Inc.: From Boomers to Linksters, Managing the Friction Between Generations at Work (AMACOM Books, 2010) generation expert Meagan Johnson and her father—corporate culture expert Larry Johnson offer these insights and strategies.

Speakers:

  • Megan Johnson, Owner, Johnson Training Group
  • Larry Johnson, Owner, Johnson Training Group

405: Training Is NOT for Dummies!

Intermediate

Preparing a presentation that both teaches and engages your audience is not easy. Learn the steps to prepare and present a workshop, as well as tips for using tools such as media, games and software.

Speakers:

  • Sharon Goldblatt, Board of Directors, National PTA

406: The Amazing National Standards Race

 All Audiences

When families and schools work together, students succeed. National PTA’s process for building successful partnerships starts with the National Standards for Family-School Partnerships. PTA’s National Standards offer a framework for how families, schools, and communities should work together to support student success. Based on TV’s Amazing Race, this session will allow participants to fully explore each standard as they “race” each other in their quest to explore what each standard means and how to implement them in their own schools.

Participants will be divided into teams and each team will have to complete one challenge for each standard in the time allowed. Each of the challenges in this highly interactive session provides greater insight into strategies local leaders can use to bring the standards to life in their own schools!

Speakers:

  • Sherri Wilson, Senior Manager Family & Community Engagement, National PTA
  • Jenni Brasington, Vice President of Leadership, Arizona PTA

407: Design Your Membership Campaign: Start to Finish

 All Audiences

This is a hands-on workshop where you will actually assess your PTA, set realistic membership goals, craft targeted marketing approaches for specific audiences, review sample recruiting materials and create a comprehensive plan for recruiting members for your PTA.

Speakers:

  • Kris Vaughn, Membership Committee, National PTA
  • Mary Jo Burgess, Director of Member Services, Texas PTA

408: Getting Dads Through the Door (EML/Diversity and Youth Focused Workshop)

 Intermediate

This fun, interactive workshop will show you how to effectively involve fathers in their child’s education in order to improve their educational and social outcomes. J. Michael Hall, M.Ed. is a nationally known speaker and trainer who works with hundreds of fathers and teachers in public schools every week!

  • Speaker: J. Michael Hall, M.Ed., President and Founder, Strong Fathers-Strong Families, LLC

409: Board Review of the 990/990EZ: All Gain, No Pain

 All Audiences

Reviewing a PTA’s IRS form 990 or 990EZ is on few people’s short list of fun and exciting things to do, even for members of boards of directors of those PTAs. This session may not change that for many, but it will help participants see the importance of reviewing that form, and will reveal just how much you can learn about your own PTA from such a review.

This will be a lively, interactive session with lots of audience participation designed to acquaint you with the IRS forms and equip you to lead your boards in reviewing your own IRS filings. This will fulfill an important part of your fiduciary duty to your PTA. Bring a copy of your PTA's 990 or 990EZ for a personalized experience a sample copy will be provided for those who do not have their own.

  • Speaker: Karen Madsen, Finance Officer, Washington State PTA

Workshop Session 5

Saturday, June 21
9:45 a.m. – 11:00 a.m.

501: PTA Advocacy: The Benefit that Sets PTA Apart

All Audiences

PTA’s advocacy at the local, state and national levels has produced significant gains for children and families. Join members of the National PTA Legislative Committee—seasoned local, state and federal PTA advocates—to learn how and when to advocate the PTA way. Topics covered will include ballot measures, elections, and best practices on how to deal with politically challenging or divisive issues.

Speakers:

  • Brian Bonner, Vice Chair, Legislation Committee, National PTA
  • Elizabeth Ysla Leight, Member, Legislation Committee, National PTA
  • Elizabeth Rorick, Deputy Executive Director of Communications and Government Affairs, National PTA
  • Yvonne Johnson, 2014 National PTA Shirley lgo Advocacy Ambassador

502: Social Media 2.0: Take Your PTA to the Next Level

Intermediate

Social media plays a central role in how we share and consume information today. For PTAs, social media offers a powerful medium to effectively reach and mobilize large audiences. National PTA surveys show that the vast majority of PTAs are already on social media, meaning we are primed to take a deeper look at ways to engage members in a more meaningful way. This intermediate workshop will give attendees the tools they need to take their social media activity to a new level. Workshop presenters will discuss social media best practices, including the 60/40 rule for content sharing, channel diversification and emerging trends, plus the added benefits of social media monitoring and management.

Social media can be a full-time job and we know that many PTAs are strained for both time and resources to dedicate to social media monitoring and content creation. During this workshop, we will share free and inexpensive tools that PTAs can use to post and create quality content that users want to read and share. This includes ways to create “snackable” content—graphics and images—that greatly increases the shares and ways to schedule and share posts even when a computer or mobile phone isn’t handy.

Speakers:

  • Emily Karsnak, Marketing and Communications Specialist, National PTA
  • LaWanda Toney, Director of Strategic Communications, National PTA

503: Five Steps to Lead Difficult Attitudes (Youth Focused Workshop)

All Audiences

From the elementary classroom to the executive boardroom, one thing drives the success or failure of relationships, communication and cooperation more than any other factor. Attitude.

Attitude can make or break a great team, a class of students or even a family unit. Attitudes, whether positive or negative are contagious and spread like wild fire. One bad attitude can disrupt any environment and prevent clear communication for others in the group.

Certified John Maxwell Leadership Trainer, J. Loren Norris will help you to:
Learn to identify the signs of a disruptive attitude early enough to slow or stop it. Learn to instill and spread contagious positive and productive attitudes among students, parents and peers. Learn how your personal story can be the secret weapon against dangerous attitudes.

  • Speaker: J. Loren Norris, Attitude Engineer, Tell It Like It Is, Inc.

504: Building a Better Middle School

All Audiences

This workshop presents proven strategies for strengthening the family-school partnership, particularly the middle school partnership. The presenter, an experienced educator and school administrator will present each standard and identify key strategies that have built successful family-school partnerships at one of the best middle schools in North Carolina. The perspective of a secondary school administrator will make this a valuable discussion about successful family-school partnerships and what they look like in the real world of a middle school.

Key questions will include: How does a successful middle school welcome all families? How do they facilitate productive communication? How do they support student learning and the home-school partnership? How do families become advocates for all children? How can parents be active decision-makers and lead community collaborations?

Speakers:

  • Dr. Camille Hedrick, Principal, Apex Middle School, AMS PTA
  • Kathi Welch, President, Apex Middle School, AMS PTA

505: Healthy Kids Do Better! All it takes is 60 minutes

All Audiences

Let's Move! Active Schools is a comprehensive program that empowers school champions (physical education teachers, classroom teachers, administrators and parents) to create active environments that enable all students to get moving and reach their full potential. Come learn how your school can register to be an Active School and access free physical education and physical activity tools and resources, ranging from in-person professional development, programs and grants, and assistance from physical education/physical activity experts.

  • Speaker: Pam Powers, National Physical Education/Physical Activity Advisor, Let's Move! Active Schools

506: Our Digital World: How to Keep Schools & Kids Safe

All Audiences

A recent study showed that kids ages 8-18 years old spend an average of 7.5 hours a day being connected. Schools and households across the country are being forced to deal with issues such as cyberbullying and sexting that they aren’t properly equipped to handle. Is your school/household actively talking about ways to keep kids safe in this technology-driven world?

Previously of the Massachusetts Attorney General's Office and Massachusetts State Police, Katie has worked closely with the Internet Crimes Against Children Task Forces throughout the country to educate students, parents, educators, and law enforcement on the issues of Internet/digital safety and cyberbullying. Katie is a young, dynamic, nationally-recognized expert on all issues pertaining to Internet/digital safety, and has been featured by media such as CNN, USA Today, The Huffington Post and Vanity Fair.

This workshop will cover hot-button issues such as social networking (Instagram, SnapChat, Facebook, etc.), digital privacy/responsibility, cyberbullying, texting, sexting and more. Learn what's new, what's now, and what's next in our lives and our kids' lives when it comes to technology, and how to keep your kids and schools safe in this digital world.

  • Speaker: Katie Greer, CEO, KL Greer Consulting

507: How to Help Your PTA Reflect Your Community (EML/Diversity Workshop)

All Audiences

Learn how to make each family in your PTA feel invited, valued, and have a sense of belonging by assuring that your PTA is addressing the needs, cultural beliefs, traditions, and family structures of the population you serve. You will be given information on how to integrate and embrace each family’s culture into your PTA. Tools to help create a Diversity and Inclusion Committee, and ideas on activities and strategies to build committees that are strong and viable will also be shared. Hear how to organize a successful Emerging Minority Leaders/Diversity and Inclusion Conference and Male Involvement Event.

  • Speaker: Lisa Mack, State President, Ohio PTA

508: Rules of Engagement: Reaching Military Families (Youth Focused Workshop)

All Audiences

Military connected PTA leaders share experiences about how to reach military connected families in your community that have a member serving in the armed forces. Ideas for individual outreach as well as community wide initiatives will be presented. We will also discuss how to identify the military connected families in your school. A basic overview of military culture, terms and how to engage with military leaders to support the families at your school will be offered through discussion and group activities.

Speakers:

  • Amy Zink, Military Family Support Committee Chair, National PTA
  • Kathy Allred, Military Family Support Committee, National PTA
  • Military Family Support Committee: Juan San Miguel, Kevin Weston and Rodney Davis

509: Advanced Treasurer Topics

Advanced

This is an interactive workshops where attendees will rotate between three topic areas (20 minutes each) to learn and share on advanced treasurer topics such as tax-exempt revocation best practices, IRS Form 990 compliance and group exemptions requirements and steps to take if there has been fraud in one of your PTAs. This workshop is tailored for state, region, district or council leadership.

Speakers:

  • Tina Zubeck, Secretary-Treasurer, National PTA
  • Heather Dean, Executive Director Programs and Operations, National PTA
  • Members of the Finance Committee and Finance Department, National PTA

Workshop Session 6

Saturday, June 21
1:15 p.m. – 2:30 p.m.

601: Child Nutrition Updates from USDA 

 All Audiences

Important updates in child nutrition policy include both the Smart Snacks in School interim final rule and the proposed rule on Community Eligibility. The HHFKA's Community Eligibility Provision will become available nationwide in July 2014. This session will provide an overview of provision requirements, impact on other funding allocations, successes and challenges experienced by participating States, and schools and important steps you can take to prepare for and promote Community Eligibility to eligible schools in your State.

This session will also provide an overview of the Competitive Foods interim final rule, commonly referred to as Smart Snacks in School, and will look at requirements and implementation, including new resources to help your schools serve up fresh and filling snacks this fall. Lastly, this session will discuss important new resources from Team Nutrition including Team Nutrition’s Popular Events Booklet and Discover Myspace.

  • Speaker: William Wagoner, Program Analyst, USDA, Food and Nutrition Service, Child Nutrition

602: PTA Resolutions: Member-Driven Advocacy

 All Audiences

This workshop will focus on advocating for children and families through researching, developing, partnering, writing and adopting a PTA resolution. Attendees will learn the why and how of the resolutions process at each level of PTA. Find out why resolutions-based advocacy is so powerful, and how to develop one painlessly!

Speakers:

  • Alison Turner, Vice Chair, National PTA Resolutions Committee
  • Cyndi Barbian, Member, National PTA Resolutions Committee
  • Marne Usher, Member, National PTA Resolutions Committee

603: Social Media: Jump Start

Intermediate

In this workshop, we will explore basic actions on Twitter, Facebook and Pinterest. This will share some recommended hashtags in Twitter, privacy settings on Facebook and pinning ideas on Pinterest. We will share some statistics on how social media is used to increase parent engagement while marketing the PTA brand. Attendees can learn more about Twitter Chats and their benefits. We'll introduce a couple social media management tools and provide an overview of creating a Social Media Policy. A discussion of cyberbullying and various laws against it will allow for some brainstorming for resolutions. (Beginners should also feel welcome.)

Social Media topics will include: Cyberbullying, statistics, legislature, advocacy, tips & techniques, Facebook, Twitter, introduction to Pinterest, Using management tools such as Hootsuite for scheduling posts and analysis and Tweetdeck columns. We will also discuss ideas for using social media in the classroom and strategy in using social media, especially Twitter and Facebook.

Speakers:

  • Brenda Martin, National PTA Social Media Ambassador, NPTA Communications Committee, NPTA and United Communities to Advance our Neighborhoods, Inc. (UCAN)
  • Frank Kwan, NPTA Communications Committee, Chair, National PTA

604: No More Committees of One!

All Audiences

It is not unusual to find a few people on a board that are called chairs of different areas, but are they really working as a committee or on their own? Learn how the committee can be a tool to accomplish goals and also help sustain the organization—and shorten board meetings! Does your board rehash every bit of information the committee has just presented? In this session, you will learn about working effectively as a committee, board and committee communications and using Plans of Work to track and achieve success.

  • Speaker: Susan Shaffette, CEO, Team Dynamics LLC

605: PTA and Title I: A Grassroots Approach (EML/Diversity Workshop)

 All Audiences

Learn how to advance family engagement by training parents to become school ambassadors using the grassroots model. The grassroots model approach is an easily adaptable model rooted in the leadership theory that everyone can be a leader. The presenters will demonstrate how every parent has the potential of becoming a school ambassador using PTA’s National Standards for Family-School Partnerships and Epstein’s Framework of Six Types of Involvement. The presenters will provide in-depth details on how to create, implement and evaluate a Title I Leadership Academy in your community with the assistance of your Title I District Office or Parent Advisory Council (PAC).

Attendees will gain insight and strategies on how to (1) identify potential parent leaders, (2) recruit, (3) train, (4) mentor, and (5) provide ongoing support to aspiring parent ambassadors. Attendees will have the opportunity to work on a small group activity to develop a grassroots model based on the needs of their communities and using the information presented in this workshop.

Speakers:

  • Dr. Clifford L. Fulmore, State President, South Carolina PTA
  • Rosa Fulmore, Vice President of Membership and Field Services, South Carolina PTA

606: National PTA School of Excellence: Leading the Way 

 All Audiences

PTAs play a meaningful role in shifting family engagement from one-time events into systemic, integrated and continuous initiatives that exist in all contexts where children learn. The goal of family engagement is to build meaningful partnerships between families and schools to improve student learning. National PTA's Standards for Family-School Partnerships can be used as a framework for thinking about structuring and assessing family engagement. By attending this session, participants will understand how to use the National Standards for Family-School Partnerships to engage families.

In this session, participants will learn more about our signature program—National PTA’s School of Excellence. Through participation in this program, National PTA celebrates PTAs and schools that focus on achieving the National Standards for Family-School Partnerships. The goal for this program is to enrich the educational experience and overall well-being of students by forming family-school partnerships that leverage community resources to strengthen family engagement and contribute to continuous school improvement in three key areas: family engagement in education, health & safety and arts in education. The session information will be delivered by cooperative learning structures so that attendees can explore and gather a general understanding of the National Standards for Family-School Partnerships and what steps can be taken to enroll in the program.

Attendees will also gather information about tools in the program to help them gather information about the perceptions of their families, school principal, and PTA board to develop a plan of action to strengthen these partnerships. This interactive session will provide PTA leaders with a preview of how to assist families with feeling welcomed and empowered to support student success through a shared vision.

Speakers:

  • Renee Jackson, Ed.D., Senior Manager of Education Programs, National PTA
  • Sherri Wilson, MBA, Senior Manager of Family Engagement, National PTA

607: BRIDGING THE MEMBERSHIP GAP! (Youth Focused Workshop)

 All Audiences

The National PTA Youth Involvement Committee will lead a discussion on how to increase local units' membership base and properly consider students to be active participants in the PTA decision making process. Best practices will be shared and examples will be given. 

Speakers:

  • Jude Bruno (FL),Chair
  • Kristen Leone (MD),Vice-Chair
  • Otha Thornton III (GA)
  • Meg McLean (MT)
  • Lane Erickson (CA) 
  • Elisa Diaz (FL)

608: What's a Board Member to Do? 

 Beginner

Want to be a more effective PTA that truly works to achieve PTA's mission? Learn your primary legal and ethical responsibilities as a member of a board of directors of a nonprofit child advocacy association. Learn whether it really makes a difference being a 501(c)3 organization and what the responsibilities are that go with it. Develop leadership skills that will help your entire board run more effectively. Acquire tips and strategies to help your board become a well-functioning team focused on improving the lives of children and families.

Speakers:

  • Rose Acerra, Field Service Committee, National PTA
  • Darlene Willis, Field Service Committee, National PTA
  • Wayne Bauman, Board of Directors and Field Service, National PTA 
  • Deborah Walsh, National Service Manager, National PTA

Workshop Session 7

Sunday, June 22
8:45 a.m. – 10:00 a.m.

701: CRASH (Youth Focused Workshop)

 All Audiences

Distracted driving is a major cause of automobile crashes for all drivers, but especially for teen drivers. 'CRASH' is a program developed to address distracted driving issues including DWI, cell phone use, texting, fatigue, and other factors. The program centers on a 30-minute documentary video about distracted driving issues that includes several real stories from people who have been involved in a crash. The video also shows the reasons why distracted driving causes crashes and highlights the most recent research involving cell phone use, DWI, and other causes of crashes. After viewing the video, the presenters will lead the attendees in discussion about distracted driving and help them formulate strategies to address the issues in their families and communities. The focus of 'CRASH' is to emphasize making good choices when we drive.

Speakers:

  • Larriann Curtis, Field Service Representative, Texas PTA
  • Heather Ashwell-Hair, Vice President of Programs and Resources, Texas PTA

702: Working With the Media to Tell Your PTA Story 

 Intermediate

Reaching ethnic communities is often a challenge. The range of diversity offers opportunities, but only if approached with sensitivity and knowledge of cultural issues. This workshop will provide concrete examples of effective strategies, based on the National School Public Relations Association's Diversity Toolkit for Schools. Participants can present their own situations to create a targeted media and community outreach campaign. The workshop will offer practical and proven techniques for diversity outreach, focused on PTA.

Working with the media is an important way to raise awareness and build support for PTA and PTA programs/activities among external audiences including elected officials, business and community leaders and the public. Media relations includes developing a variety of materials to use to share information with the media and other audiences, reaching out to reporters and media outlets to encourage coverage of programs, initiatives and events, responding to media inquiries, conducting or coordinating media interviews, and building relationships with members of the media. The most important aspects of media relations include knowing what is newsworthy and building relationships within the media. It is critical that PTAs work proactively with the media, and at times, it also is necessary for PTAs to work reactively with the media.

This workshop will arm PTA leaders with the skills to optimize media opportunities, work confidently with the media and build relationships with members of the media. Participants will learn what is newsworthy among a PTA’s activities or initiatives, the importance of message development and effective positioning, tools for media outreach and when to use each tool, effective ways to reach out to media, ways to prepare for an interview, and tips for interviewing.

Speakers:

  • Heidi May, Media Relations Manager, National PTA 
  • LaWanda Toney, Director of Strategic Communications, National PTA

703: Enhancing Your Leadership

 Intermediate

PTA leaders are often called upon to lead meetings and workshops and to communicate effectively in group settings. Strong and effective leadership is the foundation for creating value within an organization. In addition to knowing formal procedures such as those described in Robert's Rules of Order Newly Revised, PTA leaders must be proficient facilitators and effective presenters as they demonstrate expertise beyond the standard PowerPoint presentations. This session will allow participants to build skills and confidence in various facilitation and presentation styles that will add to their personal leadership toolkits.

Speakers:

  • Carolyn Nelson-Goedert, National PTA NLDC Member, National PTA
  • Bill Potts-Datema, National PTA NLDC Member, National PTA

704: PTA Reflections Arts Program: "The world would be a better place if..."

All Audiences

'The world would be a better place if...' all children had opportunities to explore and be involved in the arts. Learn how the National PTA Reflections program will help you increase family engagement, build stronger school-community partnerships, and support student success. This workshop will introduce general program information, share ideas, and provide free take-home tools that will help you enhance arts education in your school.

Speakers:

  • Dawn Small, Chair, Reflections Committee, National PTA
  • Sara Green, Co-Chair, Reflections Committee, National PTA
  • Jean Tokuda Irwin, Member, Reflections Committee, National PTA 
  • Substitute Presenters may include: Steven Adams, Member, Reflections Committee and Ethan Clark, Manager, Arts in Education

705: New Ideas and Tools for Healthier PTA Events

 All Audiences

Discover creative themes and free planning resources to help your PTA engage families through school events that promote healthy lifestyles. Hear how schools are weaving wellness into their PTA activities-large and small. Get tools to help your PTA make decisions and communicate about food at school.

Speakers:

  • Alicia White, MS, RD, Senior Nutritionist, US Department of Argriculture Food and Nutrition Service
  • Christine Jovanovic, Healthy Lifestyles Chair, Texas PTA

706: Making the Case for PTA 

 All Audiences

“What’s the difference between a PTA and a PTother?” “Where do my dues dollars go?” “Why should I join/support PTA?” If you want to answer these questions with comfort and ease, this is the workshop for you. Learn the reasons people join PTA, what PTA has to offer all community stakeholders and how to answer those persistent questions. Develop your own PTA value message.

Speakers:

  • Deborah Walsh, National Service Manager, National PTA
  • M. Ivelisse Castro, National Service Representative, National PTA

707: How to Increase Membership through Male Engagement (EML/Diversity Workshop)

 All Audiences

This workshop will discuss barriers that can discourage male engagement and how to assess your school's needs. Learn how to implement a successful program that will not only get fathers/males involved in school activities, but will also increase your PTA membership. Find out how Nevada PTA has won the MP3 award the last two years. Learn some different ways to increase your male PTA membership.

Speakers:

  • John Kirtley, VP of Membership/Male Engagement Chair, Nevada PTA
  • David Flatt, President Elect, Nevada PTA

708: Sustainability: Strategic Planning for State PTAs 

 Intermediate

Everyone sets goals, but state PTAs need to have a long-term plan that moves beyond individual leaders and term limitations. How do you begin the process of formulating a strategic plan? Learn the process, step-by-step, of planning for your state’s future.

  • Speaker: Sharon Goldblatt, Board of Directors, National PTA

709: Strengthen PTAs by Building Strong & Diverse Teams (EML/Diversity Workshop)

All Audiences

Non-profit organizations, like their for-profit counterparts, are utilizing teams to accomplish significant tasks at greater frequency. Against this backdrop, the changing ethnic demographics in the United States create increased opportunities to form strong and diverse teams. This interactive workshop will highlight one potential barrier to team performance and focus on the attributes of successful teams. The session will then explore the ways for team leaders to leverage diversity and inclusion to develop effective teams.

Participants will also be introduced to the “My Diversity Manager” tool developed by Dr. R. Roosevelt Thomas, Jr. This proprietary tool captures a five-step process that may be used by team leaders to build inclusive teams and to evaluate the following “action responses” to problem-solving: (1) include (2) exclude (3) deny (4) suppress (5) assimilate (6) isolate (7) tolerate (8) build relationships and (9) mutual adaptation.

The workshop will give participants an opportunity to practice using Dr. Thomas’ tool to build a strong and diverse team to address practical issues that a PTA leader might face.

  • Speaker: Elizabeth A. Campbell, Partner and Chief Diversity Officer, Andrews Kurth LLP