National PTA Media Watch—October-December 2012
2012: 4th Quarter Review
This issue of National PTA Media Watch reports on earned media placements within the 4th quarter of 2012 (October-December). More than 200 total media placements resulted in approximately 50 million media impressions (number of people who saw the coverage based on circulation) and approximately $3 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). Click the links and logos to view a snapshot of major media placements.
HEALTH & NUTRITION
|Parents' Role in School Lunch||A Student-athlete's View: Healthy Lunches Today for a Better Tomorrow|
|AS I SEE IT: Support healthier
school lunches in Kansas
|Parent Over Shoulder: Apps Help Mom Snoop Online, But Should She?||Significance of Parent Engagement|
SANDY HOOK ELEMENTARY PTA
|On the Road: Global Show of Support
Leaves Newtown "Snowed In"