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National PTA Media Watch—October-December 2012

2012: 4th Quarter Review

This issue of National PTA Media Watch reports on earned media placements within the 4th quarter of 2012 (October-December). More than 200 total media placements resulted in approximately 50 million media impressions (number of people who saw the coverage based on circulation) and approximately $3 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). Click the links and logos to view a snapshot of major media placements.

 

ADVOCACY


 
Open Letter to Federal Leadership Re: Reauthorization of No Child Left Behind   Fiscal Cliff: How Are Advocates Fighting the Education Cuts?
     

 
ED Shares Draft Family Engagement Framework   Advocates struggle to stop non-defense cuts in sequester
     

Why Obama isn't talking about
deep domestic cuts

HEALTH & NUTRITION


 
Parents' Role in School Lunch   A Student-athlete's View: Healthy Lunches Today for a Better Tomorrow
     

AS I SEE IT: Support healthier
school lunches in Kansas

FAMILY ENGAGEMENT


 
Parent Over Shoulder: Apps Help Mom Snoop Online, But Should She?   Significance of Parent Engagement

SANDY HOOK ELEMENTARY PTA


On the Road: Global Show of Support
Leaves Newtown "Snowed In"