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National PTA Media Watch—April-June 2012

This issue of National PTA Media Watch reports on earned media placements within the 2nd quarter of 2012 (April-June). Total placements resulted in more than 60 million media impressions (number of people who saw the coverage based on circulation) and almost $4 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). From the announcement of our Reflections award recipients, to Teacher Appreciation Week, news media continues to report on National PTA's efforts, initiatives, positions and events. Click the links and logos to view each placement.

Reflections

Media Impressions: 9 million
Advertising Equivalency: $1 million

 


 
Student Earns National PTA Reflection Award   Sequoyah senior wins National PTA award
     

 
Youngster's movie wins national award from PTA   Reflections: Brand New Shoes
     
 
Hubbell Elementary School fourth grader wins national PTA award   Des Moines Student Honored
     
 
Two Atlanta students win national awards in 2012 Reflections Contest   Students win Reflections awards
     
 
Ambuehl Student’s Photograph Wins National Award   Sequoyah Dancer Wins National PTA Award
     
Ambuehl Student's Photograph
Wins National Award


Common Core State Standards

Media Impressions: 200,000
Advertising Equivalency: $5,000

 


 
Values of the Common Core: Equity, Competition, and Collaboration   Michigan PTA backs common core standards, says Heritage Foundation 'misled' lawmakers
     

 
New Parents’ Guide for Common Core State Standards in English and Spanish
  Common Core guide for Parents
     

Jefferson Co PTA Receives Grant
to Educate Parents on New Standards


Convention

Media Impressions: 14 Million
Advertising Equivalency: $900,000

 


 

Oprah Winfrey Network host Wes Moore advocates for parents, youth   Wes Moore to Keynote at National PTA Convention in San Jose
     

 
Majority of US Children Accept Parental Restrictions on their Mobile Phones

  Two-thirds of US parents have set parental guidance rules
     

 
Social networking: New tool for parents available
  New Study: Kids Are Listening to Parents!
     

   
Want to Talk Education with Obama?
  NSBA president praises mission of National PTA
     
National PTA seeks nominations for honor


Family-School Partnership Awards

Media Impressions: 16 Million
Advertising Equivalency: $900,000

 

 
Fairfax school wins national family engagement award
  Herberich ESL teacher helps PTA earn national award
     
 
National PTA recognizes Akron-area school
  Riverside County PTA wins national honor


Teacher Appreciation Week

Media Impressions: 10 Million
Advertising Equivalency: $750,000

 


 
National PTA Talks Teacher Appreciation on Radio Disney
  Chesak/Martin PTA to Celebrate Teacher Appreciation Week
     
 
Celebrate National Teacher Day 2012   Five-Minute Film Festival: Teacher Appreciation
     
 
Celebrate Teacher Appreciation Week with an Apple Dapple Cake   2012 National Teacher Appreciation Day and Week Celebrated Today


School of Excellence

Media Impressions: 90,000
Advertising Equivalency: $5,000

 


Newington has received the
National PTA School of Excellence award


Education Funding

Media Impressions: 9 Million
Advertising Equivalency: $45,000


D.C. area schools turn to parents for
more funding as budgets are squeezed


Family Engagement

Media Impressions: 3.5 Million
Advertising Equivalency: $100,000

 


 
House Committee Holds Hearing on Parental Involvement
  Soar Beyond Backpack Fliers to Deepen Family-School Partnerships

   

 
Mission: Educational engagement
  3 Etiquette Tips for New PTA Members

   

 
Parents learn involvement strategies at training
  How to Beat Summer Learning Loss

Parents Are Building Organizations
to Help Educate their Children


Male Engagement

Media Impressions: 7 Million
Advertising Equivalency: $200,000

 


 
More dads leading PTA groups in Ohio, nationally
  Dept.of Education seeks to 'equip' fathers


Legislative Conference

Media Impressions: 8,000
Advertising Equivalency: $400

 

Thompson Receives National PTA
Congressional Voice for Children Award


Health & Wellness

Media Impressions: 25,000
Advertising Equivalency: $500

 


 

Selling obesity
  Help Prevent, Report And Stop Bullying