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National PTA Media Watch—April-June 2012

This issue of National PTA Media Watch reports on earned media placements within the 2nd quarter of 2012 (April-June). Total placements resulted in more than 60 million media impressions (number of people who saw the coverage based on circulation) and almost $4 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). From the announcement of our Reflections award recipients, to Teacher Appreciation Week, news media continues to report on National PTA's efforts, initiatives, positions and events. Click the links and logos to view each placement.


Media Impressions: 9 million
Advertising Equivalency: $1 million


Student Earns National PTA Reflection Award   Sequoyah senior wins National PTA award

Youngster's movie wins national award from PTA   Reflections: Brand New Shoes
Hubbell Elementary School fourth grader wins national PTA award   Des Moines Student Honored
Two Atlanta students win national awards in 2012 Reflections Contest   Students win Reflections awards
Ambuehl Student’s Photograph Wins National Award   Sequoyah Dancer Wins National PTA Award
Ambuehl Student's Photograph
Wins National Award



Common Core State Standards

Media Impressions: 200,000
Advertising Equivalency: $5,000


Values of the Common Core: Equity, Competition, and Collaboration   Michigan PTA backs common core standards, says Heritage Foundation 'misled' lawmakers

New Parents’ Guide for Common Core State Standards in English and Spanish
  Common Core guide for Parents

Jefferson Co PTA Receives Grant
to Educate Parents on New Standards




Media Impressions: 14 Million
Advertising Equivalency: $900,000



Oprah Winfrey Network host Wes Moore advocates for parents, youth   Wes Moore to Keynote at National PTA Convention in San Jose

Majority of US Children Accept Parental Restrictions on their Mobile Phones

  Two-thirds of US parents have set parental guidance rules

Social networking: New tool for parents available
  New Study: Kids Are Listening to Parents!

Want to Talk Education with Obama?
  NSBA president praises mission of National PTA
National PTA seeks nominations for honor



Family-School Partnership Awards

Media Impressions: 16 Million
Advertising Equivalency: $900,000


Fairfax school wins national family engagement award
  Herberich ESL teacher helps PTA earn national award
National PTA recognizes Akron-area school
  Riverside County PTA wins national honor



Teacher Appreciation Week

Media Impressions: 10 Million
Advertising Equivalency: $750,000


National PTA Talks Teacher Appreciation on Radio Disney
  Chesak/Martin PTA to Celebrate Teacher Appreciation Week
Celebrate National Teacher Day 2012   Five-Minute Film Festival: Teacher Appreciation
Celebrate Teacher Appreciation Week with an Apple Dapple Cake   2012 National Teacher Appreciation Day and Week Celebrated Today



School of Excellence

Media Impressions: 90,000
Advertising Equivalency: $5,000


Newington has received the
National PTA School of Excellence award



Education Funding

Media Impressions: 9 Million
Advertising Equivalency: $45,000

D.C. area schools turn to parents for
more funding as budgets are squeezed



Family Engagement

Media Impressions: 3.5 Million
Advertising Equivalency: $100,000


House Committee Holds Hearing on Parental Involvement
  Soar Beyond Backpack Fliers to Deepen Family-School Partnerships


Mission: Educational engagement
  3 Etiquette Tips for New PTA Members


Parents learn involvement strategies at training
  How to Beat Summer Learning Loss

Parents Are Building Organizations
to Help Educate their Children



Male Engagement

Media Impressions: 7 Million
Advertising Equivalency: $200,000


More dads leading PTA groups in Ohio, nationally
  Dept.of Education seeks to 'equip' fathers



Legislative Conference

Media Impressions: 8,000
Advertising Equivalency: $400


Thompson Receives National PTA
Congressional Voice for Children Award



Health & Wellness

Media Impressions: 25,000
Advertising Equivalency: $500



Selling obesity
  Help Prevent, Report And Stop Bullying