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National PTA Media Watch—July-September 2012

This issue of National PTA Media Watch reports on earned media placements within the 3rd quarter of 2012 (July-September). Total placements resulted in more than 70 million media impressions (number of people who saw the coverage based on circulation) and almost $5 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). Click the links and logos to view each media placement.

 

PTA Day at the White House — Media Impressions: 30 Million

 

Cleveland.com
   
White House honors Berea's Ana Chapman    

 

 

 

 

White House honors Milford woman in Champions for Change program   PTA parents score FACE time
with federal officials
     

 
Cleveland-area teacher receives White House honor   Berea PTA leader, Beachwood teacher to be honored at the White House
     

 
Duval PTA official to be honored at White House   Seattle Schools Community Forum
     

 
Watch and Engage: PTA Day at the White House   WV mom honored at White House
     
 

WV woman chosen as Champion of Change

  Parents Invited to Join White House/PTA Briefing Online
     
 
PTA Champions of Change Share Ideas at White House   Waianae man hailed as
"Champion of Change"
     

 
White House honors Waianae
father of 11
  Want to talk education with the
White House?
     
 
Ana Chapman, Berea PTA leader and Beachwood teacher, to be honored at the White House   Sharon Meigh-Chang, head of Portland PTA, to be honored as 'Champion of Change' by White House

 

   
 
White House to honor Rainier Beach High’s PTSA president  

Oak Grove Elementary parent named Champion of Change

     
 
Texas PTA at White House for PTA Day
  Bright Futures for All Children
     
 
Creating an Environment for Life-Long Learners Through PTA   The Key to our Children's Success
     
 
Providing the Support that All Our Children Need and Deserve   Helping a Nation of Children
     
 
Irving PTA leader Karen Martin visited White House   NSBA President attends White House briefing with PTA leaders
     
 
Calvin Endo Honored by White House   Ms. Hunt goes to Washington
     
 
My View: Parent engagement = Child success   White House welcomes champion parents

 


 

School Lunch Changes—Media Impressions: 7 Million

 


 
School Lunches Got Healthier And Students Are Eating It Up   School lunch program changes webcast
     
 
Don’t Forget Your (Kid’s!) Lunch
  Ready Pac offers solutions to schools for new nutrition standards
   
 
Virtual back to school night: the school day just got healthier
  Virtual Back to School for Nutrition Night
   
 
It’s Back to School Night with the PTA… From the Comfort of Your Own Home!
  Bringing School Nutrition Home


Common Core—Media Impressions: 500,000

 


 

Standards Backers Seek Out Support of Parents   Military families salute core standards move
     

 
Resources for parents as we make the move to the Common Core of State Standards   PTA Education Forum Focuses on Common Core
     

Educating ELL Families on
Common-Core Standards

 


 

Family Engagement—Media Impressions: 12 Million

 

 
Skipping High School Can Lead to Fines, Jail for Parents
  Back to School: Schools Pass the Hat...And Parents Feel the Crunch
     
 
Who’s Really Skipping School?
  Why Parents Need to Monitor Skipping School
     
 
Creating a Homework Zone
  Help your child succeed at school


Talking to Kids About Violence—Media Impressions: 11 Million

 


 
How to talk to your kids about violence
  You're Not Powerless: How to Talk to Kids About Violence After a Tragedy
 
National PTA offers tips on how to talk to children about Colorado shooting
  Talking to Children about Hate and Violence

   
 
Talking to children about news violence
  Comcast offers low-cost Internet to some students


Convention—Media Impressions: 1 Million

 


 
AppFairs Features New Childrens App-Discovery Tool that helps schools raise money
  NSBA president praises mission of National PTA
     

 
Great Song and Video
“Every Child One Voice”

  Promethean announces program aimed at increasing parental involvement
     

 
How was school today? Check your daily text
  Promethean and Channel One News announce The Parent Connection
     

 
New ed-tech service aims to boost parent engagement
  All-star Mom: Sharon Goldblatt Of Plano Earns Seat On National PTA Boa


Reflections—Media Impressions: 500,000

 

 
Achievers: PTA contest winners focus on their uniqueness
  M.G. Clark students awarded national honors in literature, film

   

 
Lafayette Student Wins National PTA Reflections Award
  Achievers: Elementary winners express creativity in dance competition

   

 
Achievers: Brothers are contest winners in film production
  Young filmmaker addresses social issues

   

 
Local Boy Wins National Competition
  Achiever: Student's dog story explains diversity

   

Siouxland student wins
national award for poem


Our Children—Media Impressions: 5 Million

 


 
PTA Opens Magazine to Public with Online Edition
  PTA Opens Magazine to Public with Online Edition

   

 
Our Children Magazine Goes Digital | Reuters
  National PTA magazine goes digital

   

National PTA magazine goes digital

 


 

Emerging Minority Leaders Conference—Media Impressions: 6 Million

 


 
National PTA works toward leadership diversity
  National PTA Hosts Diversity Conference

 

Tacoma PTA volunteer chosen for
Washington, D.C., conference


The Bammy Awards—Media Impressions: 2.5 Million

 

   
People: "Bammys" Honor
Educators, Media, Bloggers


Parent Trigger—Media Impressions: 2.5 Million

 


 

 

Pulling the 'Parent Trigger' on School Reform
 


Samsung & National PTA—Media Impressions: 75,000

 


 
Samsung, National PTA partner for $1 Million STEM Video Competition

  $1M in prizes for environmental videos


Sequestration—Media Impressions: 200,000

 


   
Obama’s hand forced on sequester


Male Engagement—Media Impressions: 20,000

 


   
Nevada PTA ramps up outreach to men, issues 'Man Card'


National PTA Trademark—Media Impressions: 500,000

 


   
PTA sues rival PTO for trademark infringement, false advertising