This issue of National PTA Media Watch reports on earned media placements within the 3rd quarter of 2012 (July-September). Total placements resulted in more than 70 million media impressions (number of people who saw the coverage based on circulation) and almost $5 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). Click the links and logos to view each media placement.

 

PTA Day at the White House — Media Impressions: 30 Million

 

White House honors Berea's Ana Chapman
White House honors Milford woman in Champions for Change program		PTA parents score FACE time with federal officials
Cleveland-area teacher receives White House honor		Berea PTA leader, Beachwood teacher to be honored at the White House
Duval PTA official to be honored at White House		Seattle Schools Community Forum
Watch and Engage: PTA Day at the White House		WV mom honored at White House
WV woman chosen as Champion of Change		Parents Invited to Join White House/PTA Briefing Online
PTA Champions of Change Share Ideas at White House		Waianae man hailed as "Champion of Change"
White House honors Waianae father of 11		Want to talk education with the White House?
Ana Chapman, Berea PTA leader and Beachwood teacher, to be honored at the White House		Sharon Meigh-Chang, head of Portland PTA, to be honored as 'Champion of Change' by White House
White House to honor Rainier Beach High’s PTSA president		Oak Grove Elementary parent named Champion of Change
Texas PTA at White House for PTA Day		Bright Futures for All Children
Creating an Environment for Life-Long Learners Through PTA		The Key to our Children's Success
Providing the Support that All Our Children Need and Deserve		Helping a Nation of Children
Irving PTA leader Karen Martin visited White House		NSBA President attends White House briefing with PTA leaders
Calvin Endo Honored by White House		Ms. Hunt goes to Washington
My View: Parent engagement = Child success		White House welcomes champion parents

 

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School Lunch Changes—Media Impressions: 7 Million

 

School Lunches Got Healthier And Students Are Eating It Up		School lunch program changes webcast
Don’t Forget Your (Kid’s!) Lunch		Ready Pac offers solutions to schools for new nutrition standards
Virtual back to school night: the school day just got healthier		Virtual Back to School for Nutrition Night
It’s Back to School Night with the PTA… From the Comfort of Your Own Home!		Bringing School Nutrition Home

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Common Core—Media Impressions: 500,000

 

Standards Backers Seek Out Support of Parents		Military families salute core standards move
Resources for parents as we make the move to the Common Core of State Standards		PTA Education Forum Focuses on Common Core
Educating ELL Families on Common-Core Standards

 

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Family Engagement—Media Impressions: 12 Million

 

Skipping High School Can Lead to Fines, Jail for Parents		Back to School: Schools Pass the Hat...And Parents Feel the Crunch
Who’s Really Skipping School?		Why Parents Need to Monitor Skipping School
Creating a Homework Zone		Help your child succeed at school

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Talking to Kids About Violence—Media Impressions: 11 Million

 

How to talk to your kids about violence		You're Not Powerless: How to Talk to Kids About Violence After a Tragedy
National PTA offers tips on how to talk to children about Colorado shooting		Talking to Children about Hate and Violence
Talking to children about news violence		Comcast offers low-cost Internet to some students

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Convention—Media Impressions: 1 Million

 

AppFairs Features New Childrens App-Discovery Tool that helps schools raise money		NSBA president praises mission of National PTA
Great Song and Video “Every Child One Voice”		Promethean announces program aimed at increasing parental involvement
How was school today? Check your daily text		Promethean and Channel One News announce The Parent Connection
New ed-tech service aims to boost parent engagement		All-star Mom: Sharon Goldblatt Of Plano Earns Seat On National PTA Boa

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Reflections—Media Impressions: 500,000

 

Achievers: PTA contest winners focus on their uniqueness		M.G. Clark students awarded national honors in literature, film
Lafayette Student Wins National PTA Reflections Award		Achievers: Elementary winners express creativity in dance competition
Achievers: Brothers are contest winners in film production		Young filmmaker addresses social issues
Local Boy Wins National Competition		Achiever: Student's dog story explains diversity
Siouxland student wins national award for poem

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Our Children—Media Impressions: 5 Million

 

PTA Opens Magazine to Public with Online Edition		PTA Opens Magazine to Public with Online Edition
Our Children Magazine Goes Digital | Reuters		National PTA magazine goes digital
National PTA magazine goes digital

 

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Emerging Minority Leaders Conference—Media Impressions: 6 Million

 

National PTA works toward leadership diversity		National PTA Hosts Diversity Conference
Tacoma PTA volunteer chosen for Washington, D.C., conference

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The Bammy Awards—Media Impressions: 2.5 Million

 

People: "Bammys" Honor Educators, Media, Bloggers

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Parent Trigger—Media Impressions: 2.5 Million

 

Pulling the 'Parent Trigger' on School Reform

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Samsung & National PTA—Media Impressions: 75,000

 

Samsung, National PTA partner for $1 Million STEM Video Competition		$1M in prizes for environmental videos

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Sequestration—Media Impressions: 200,000

 

Obama’s hand forced on sequester

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Male Engagement—Media Impressions: 20,000

 

Nevada PTA ramps up outreach to men, issues 'Man Card'

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National PTA Trademark—Media Impressions: 500,000

 

PTA sues rival PTO for trademark infringement, false advertising