This issue of National PTA Media Watch reports on earned media placements within the 1st quarter of 2012 (January-March). Total placements resulted in 40 million media impressions (number of people who saw the coverage based on circulation) and more than $4 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). From the loss of National PTA's 55th President, Jan Harp Domene, to being positioned as thought leader in national and trade publications, news media continues to report on National PTA's efforts, initiatives, positions and events. Click the links and logos to view each placement.

In Memoriam: Jan Harp Domene

 

Anaheim trustee's death stuns community		700 honor mom who rose to national PTA chief

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Legislative Conference

Media Impressions: 1.7 Million
Advertising Equivalency: $150,000

 

Duncan urges states seeking waivers to involve parents		Thompson Receives National PTA Congressional Voice for Children Award
Thompson Receives National PTA Congressional Voice for Children Award		Thompson Receives National PTA Congressional Voice for Children Award
Duval County Council of PTAs wins national award		Duval County PTAs honored

 

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Take Your Family to School Week

Media Impressions: 10 Million
Advertising Equivalency: $750,000

 

Tennessee School Receives National Grant for Family Engagement		Bates Elementary Celebrates Take Your Family to School Week
Students Learn Better with Engaged Parents		TEMECULA: Family participation leads to fun week
Muscogee Schools: Fort Middle celebrates Take Your Family to School Week		Barratt Elementary celebrates Family Week
P.S. 27 Celebrates Take your family to school week		Public School #27 Receives $1,000 Grant For “Take Your Family To School Week"
College prep event next week at Northrop		Donaldson Way PTA gets national grant
Digest: Congratulations CGE Dazzling Diamondbacks during Take Your Family to School Week		$1,000 grant will enhance Franklin PTA's science fair in February
Bedford Primary School PTA to receive $1,000 grant		Two New Jersey schools receive National PTA grants

 

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Common Core States Standards Initiative

Media Impressions: 120,000
Advertising Equivalency: $500

 

Common core and PTA		Why we need the Common Core State Standards
Oakland County schools part of statewide curriculum overhaul that replaces MEAP

 

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Proposed 2013 Budget

Media Impressions: 900,000
Advertising Equivalency: $50,000

 

Education weighs in on the 2013 Budget

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State Waivers

Media Impressions: 750,000
Advertising Equivalency: $40,000

 

State ready to seek test scores waiver		State ready to seek test scores waiver

 

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Lack of Education Funding, Budget Cuts & PTA Fundraising

Media Impressions: 5 Million
Advertising Equivalency: $300,000

 

Bank of PTA: Parents scramble to fill school budget gaps

 

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Effective Parent-Teacher Conferences

Media Impressions: 2.5 Million
Advertising Equivalency: $150,000

 

5 Tips for a Successful Parent-Teacher Conference

 

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School Violence

Media Impressions: 10 Million
Advertising Equivalency: $750,000

 

Violence In Schools:
How Big A Problem Is It?

 

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Coping with School Changes

Media Impressions: 500,000
Advertising Equivalency: $750,000

 

My View: HOW TO HELP STUDENTS COPE WITH CHANGE		My View: HOW TO HELP STUDENTS COPE WITH CHANGE

 

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Reflections Exhibit

Media Impressions: 10 Million
Advertising Equivalency: $1 Million

 

Dept to Host Student Art Exhibit and Ribbon-Cutting Ceremony for National PTA’s Reflections Program		National PTA, USDOE, and NEA support award-winning student art exhibit
CityDance Conservatory Dancers perform at PTA Reflections Ribbon Cutting Ceremony

 

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Male Engagement

Media Impressions: 6 Million
Advertising Equivalency: $600,000

 

What’s New at the PTA, Dad?		Parent groups see more dads join fold
PTA, dads’ group promote volunteering		Group encourages fathers to become involved in children s schools
Tips for dads on volunteering at school

 

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National PTA President-Elect

Media Impressions: 3.9 Million
Advertising Equivalency: $400,000

 

Smyrna vet to take command of PTA		From military ranks to PTA president
From military ranks to PTA president

 

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Teacher Appreciation Week

Media Impressions: 6.3 Million
Advertising Equivalency: $600,000

 

Teacher Appreciation Week 2012		Creative Ways to Celebrate Your Teachers
Both Sides of the Desk		National PTA Founders Day
National PTA Founders Day		National PTA Founders Day