PTA Tweets
PTA Tweets
Facebook
PTA on Facebook
visit our Facebook page

National PTA Media Watch—January-March 2012

 

This issue of National PTA Media Watch reports on earned media placements within the 1st quarter of 2012 (January-March). Total placements resulted in 40 million media impressions (number of people who saw the coverage based on circulation) and more than $4 million in estimated advertising equivalency (amount it costs to purchase equal advertising space). From the loss of National PTA's 55th President, Jan Harp Domene, to being positioned as thought leader in national and trade publications, news media continues to report on National PTA's efforts, initiatives, positions and events. Click the links and logos to view each placement.


In Memoriam: Jan Harp Domene

 


 
Anaheim trustee's death stuns community   700 honor mom who rose to national PTA chief


Legislative Conference

Media Impressions: 1.7 Million
Advertising Equivalency: $150,000

 


 
Duncan urges states seeking waivers to involve parents   Thompson Receives National PTA Congressional Voice for Children Award
     

 
Thompson Receives National PTA Congressional Voice for Children Award   Thompson Receives National PTA Congressional Voice for Children Award
     
 
Duval County Council of PTAs wins national award   Duval County PTAs honored

 


 

Take Your Family to School Week

Media Impressions: 10 Million
Advertising Equivalency: $750,000

 


 
Tennessee School Receives National Grant for Family Engagement   Bates Elementary Celebrates Take Your Family to School Week
     

 
Students Learn Better with Engaged Parents   TEMECULA: Family participation leads to fun week
     

 
Muscogee Schools: Fort Middle celebrates Take Your Family to School Week   Barratt Elementary celebrates
Family Week
     

 
P.S. 27 Celebrates Take your family to school week   Public School #27 Receives $1,000 Grant For “Take Your Family To School Week"
     

 
College prep event next week at Northrop   Donaldson Way PTA gets national grant
     

 
Digest: Congratulations CGE Dazzling Diamondbacks during Take Your Family to School Week   $1,000 grant will enhance Franklin PTA's science fair in February
     

 
Bedford Primary School PTA to receive $1,000 grant   Two New Jersey schools receive National PTA grants

 


 

Common Core States Standards Initiative

Media Impressions: 120,000
Advertising Equivalency: $500

 


 

 

Common core and PTA   Why we need the Common Core State Standards
     

Oakland County schools part of statewide
curriculum overhaul that replaces MEAP

 


 

Proposed 2013 Budget

Media Impressions: 900,000
Advertising Equivalency: $50,000

 

Education weighs in on the 2013 Budget


State Waivers

Media Impressions: 750,000
Advertising Equivalency: $40,000

 


 
State ready to seek test scores waiver   State ready to seek test scores waiver

 


 

Lack of Education Funding, Budget Cuts & PTA Fundraising

Media Impressions: 5 Million
Advertising Equivalency: $300,000

 


Bank of PTA:
Parents scramble to fill school budget gaps

 


 

Effective Parent-Teacher Conferences

Media Impressions: 2.5 Million
Advertising Equivalency: $150,000

 


5 Tips for a Successful
Parent-Teacher Conference

 


 

School Violence

Media Impressions: 10 Million
Advertising Equivalency: $750,000

 


Violence In Schools:
How Big A Problem Is It?

 


 

Coping with School Changes

Media Impressions: 500,000
Advertising Equivalency: $750,000

 


 
My View: HOW TO HELP STUDENTS COPE WITH CHANGE
  My View: HOW TO HELP STUDENTS COPE WITH CHANGE

 


 

Reflections Exhibit

Media Impressions: 10 Million
Advertising Equivalency: $1 Million

 


 

Dept to Host Student Art Exhibit and Ribbon-Cutting Ceremony for National PTA’s Reflections Program
  National PTA, USDOE, and NEA support award-winning student art exhibit
     

CityDance Conservatory Dancers perform at
PTA Reflections Ribbon Cutting Ceremony

 


 

Male Engagement

Media Impressions: 6 Million
Advertising Equivalency: $600,000

 


 

What’s New at the PTA, Dad?
  Parent groups see more dads
join fold
     

 

PTA, dads’ group promote volunteering
  Group encourages fathers to become involved in children s schools
     

Tips for dads on volunteering at school

 


 

National PTA President-Elect

Media Impressions: 3.9 Million
Advertising Equivalency: $400,000

 


 
Smyrna vet to take command of PTA
  From military ranks to PTA president
     

From military ranks to PTA president

 


 

Teacher Appreciation Week

Media Impressions: 6.3 Million
Advertising Equivalency: $600,000

 


 
Teacher Appreciation Week 2012
  Creative Ways to Celebrate Your Teachers
     

 

Both Sides of the Desk
  National PTA Founders Day
     

 
National PTA Founders Day
  National PTA Founders Day