PTA Corporate Typefaces

The corporate typeface Arial Black/Helvetica Black was selected for the PTA signature because of its modern appearance and legibility. Exclusive use of this typeface for PTA names reinforces the consistent style of the logo throughout the organization. The extra bold weight, referred to as “black” in the Helvetica and Arial typeface families was selected to help balance each PTA’s signature with the bold design of the slanted PTA and PTSA letters of the logo.

The font Times Roman or Times New Roman (same for PC and Macintosh users) was selected as the corporate typeface for the tagline, “everychild. onevoice.®” This font was chosen for the tagline because of how it contrasts nicely with the bold style of the logo. Times Roman is also used for all text and copy in advertising and promotional copy, brochures, in stationery items, and in all correspondence materials for the organization.

Supporting Typefaces
While it is not required, it is highly recommended that your PTA adopt and use Arial /Helvetica and Times Roman typeface families in regular, italic, bold, or other weights as your official supporting typefaces for your publishing needs. Using these two typefaces will help create a consistent, family look for your PTA and the materials it produces.

The simple, clean style of the Arial /Helvetica typeface family is best used for emphasis and not large blocks of text and copy. It can be used for headlines, subheads for newsletters, posters, and promotional copy. The legible and easy-to-read Times Roman typeface can be used for setting text and copy for brochures, newsletters, and as the typeface you use for your letters, press releases, and press statements.