Glossary of Terms

Signature—the official/legal name of your PTA. Just as you have an official way to sign your name and represent you on documents and checks, your PTA also has a “signature” or an official name that is used to identify your PTA. For consistency, your PTA name should always appear in the same typeface and size in relation to the logo on all the materials you publish.

Tagline—a memorable phrase or slogan an organization can use to help build recognition, excitement, and brand identity for itself, its products, and services. The PTA’s current tagline is “everychild. onevoice.” In the tagline, “every child” suggests our national scope and that our mission is about all children, and “one voice” implies our advocacy role and collective strength.

Corporate Typeface/Font—an official typeface or font used for a company’s name or signature. The corporate typeface selected for use when showing the PTA signature is Arial Black (for PC users) or Helvetica Black (Macintosh users). This extra bold typeface was selected for PTA’s signatures to help balance the weight of PTA names centered above the bold letters of the logo. The font Times Roman (same for PC and Macintosh users) was selected as the corporate typeface for the tagline. This font was chosen for the tagline because of how it contrasts nicely with the bold style of the logo. See the section on the “Correct Use of Tagline” for additional guidelines.

Corporate Color—the official color used when showing the PTA signature, logo and tagline is a dark, slate blue. Please refer to the “Color Application,” section for specifications for printing purposes.