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- Send parents an invitation to your event that tells them how the whole family can get involved. Include a few pages of Healthy Lifestyles: A Parent’s Guide with the invitation.
- If your healthy lifestyles events will center around a theme, decorate the school accordingly. Do the decorating a few weeks before the event in order to build awareness.
- Invite a relevant speaker (e.g., a local pediatrician, a member of your school food service team, an advocate with a success story, a school nurse) to the PTA meeting prior to your event. After the speaker’s presentation, remind the audience about your event.
- Hold a student essay or art contest about the importance of healthy lifestyles; announce the winners at your event.
- Talk to your local cable provider about placing an advertisement on the community access channel.
- Place an announcement of your event in the weekly newsletters of social service, religious, and other community organizations.
- Make a brief announcement at a school board meeting and other communitywide meetings.
- Submit a letter to the editor of your local newspaper; talk about the importance of promoting healthy lifestyles, and invite the entire community to your event.
- Create a press release and distribute it to your local media.
- Schedule office visits with your superintendent, government representatives, and community leaders to discuss health-related issues of importance to your community. During your visits, present these leaders with personalized invitations for their families to attend your event.
- Once you have the commitment of a few leaders, publicize their attendance. This might spur their peers to also attend.
- Invite local radio hosts or news anchors to host your event. Consider asking them to broadcast live from your location.
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