Advanced Search

Find Your PTA Great Idea Bank Blog En Español

Quick-Reference Guides PTA Marketing Tools PTA Logos, House Ads & Other Resources PTA Gateway PSAs PTA Membership Brochures PTA Membership Month Year-Round Campaign Local Leadership Resources National & State Leadership Resources Online Membership Data Reporting (OMDR)Programs Leadership Training Resolutions PTA Board Members The Official PTA Kit Online

National PTA > Running a PTA > PTA Marketing Tools > Year-Round Campaign

PTA Marketing Tools: Year-Round Campaign

Membership recruitment and retention should be a year-round effort and incorporated into every PTA program and activity. The year-round marketing tools, described as “evergreen” because they never lose their usefulness, can be used within the context of PTA Membership Month or the January Membership Campaign or at any other time. There are dozens of resources. Use them often!

Please note: Most of the documents are provided in portable document format (PDF). You may need to download and install the latest version of Adobe Reader to view and print these documents. Adobe Reader is free software available from Adobe. You can view, fill in, and print the template PDF documents with the free version of the software. However, unless you have Adobe Acrobat, you will not be able to save the PDF files with your information filled in. Adobe Reader will not allow you to save your changes. Before you enter any information, make sure you will be able to print the documents from the computer at which you are working.

Background

5 Steps to Creating a Marketing Plan
A strategy for establishing an effective marketing plan for membership

Tips for Getting Started
Ways to use the PTA membership marketing materials

Membership Toolkit

Membership Form
Sign-up form for PTA membership

Membership Form - Spanish
Sign-up form for PTA membership (in Spanish)

Member Benefits Flier
Flier outlining benefits of PTA membership

Local PTA Brochure
Template for producing your own PTA brochure

Local PTA Brochure - Spanish
Template for producing your own PTA brochure in Spanish

Local PTSA Brochure
Template for producing your own PTSA brochure

Join PTA Letter
Template for producing a PTA membership recruitment letter

Join PTA Postcard
Template for PTA membership recruitment postcard

Join PTSA Postcard
Template for PTSA membership recruitment postcard

Join PTA Poster (11" x 17")
Template for PTA membership recruitment poster

Join PTA Poster - Spanish (11" x 17")
Template for PTA membership recruitment poster in Spanish

Join PTSA Poster (11" x 17")
Template for PTSA membership recruitment poster

Join PTA Poster (18" x 24")
Template for 18 X 24-inch PTA membership recruitment poster

Join PTA Poster - Spanish (18" x 24")
Template for 18 X 24-inch PTA membership recruitment poster in Spanish

Yard Signs
Template for membership recruitment yard signs

Yard Signs - Spanish
Template for membership recruitment yard signs

Door Hanger Templates
Template for membership recruitment door hangers

Banner (72 X 24 inches)
Template for membership recruitment banner

School Marquee and Reader Board Ideas
Ideas for PTA membership recruitment and retention messages to post on school marquees.

Press Release Template
Template to use for PTA press releases

Donation Solicitation Letter
Tips for writing effective donation letters

Event Flier
Template for a flier announcing PTA events

Additional Resources

Membership Ad - Aramis 1
Print ad for use in PTA membership recruitment or retention drive

Membership Ad - Aramis 2
Print ad for use in PTA membership recruitment or retention drive

Membership Ad - Ashley
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Charlie
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - James
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Josh 1
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Josh 2
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Kayla
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Melissa
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Molly
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Rosa 1
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Rosa 1 Spanish
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Rosa 2
Print ad for use in PTA membership recruitment and retention drives

Membership Ad - Sarah
Print ad for use in PTA membership recruitment and retention drives