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Home > Running a PTA > PTA Marketing Tools > January Membership Campaign

Local Leadership Resources: January Membership Campaign

Many PTAs run only one membership campaign a year—in the fall. But those units that run more than one campaign a year have, on average, 20 percent more members. That’s because potential members have more opportunities to say “yes” to becoming a member. Some facts:

1) Nationwide, approximately 18 percent of PTA members join in January and February.

2) Running membership campaigns more frequently reminds your members that membership is everyone’s business, especially if you weave membership into programs, activities, and general PTA work, too.

3) January is not too late for parents to make a real impact in the current school year. Plus, people who join PTA in January will be ready to renew their membership the following school year.

The “New Year… New Opportunities” Theme
The PTA January Membership Campaign theme, “New Year… New Opportunities,” plays on people’s optimism that the new year brings new opportunities to improve ourselves, our lives, and the world around us. For parents, the world in which they want to make a difference is largely defined by children and schools. Encourage parents to make it their number one resolution to be more involved in their children’s education. It’s a resolution they’ll want to keep. And PTA makes it easy.

As you recruit new members, make sure you involve current members, who will likely feel a renewed commitment to the decision they made at the start of the school year. Tell members their important role in the campaign: Each member should resolve to invite at least one new person to join PTA.

Read the Marketing Templates Instructions for an overview of how to use the resources below.

Please note: Most of the documents are provided in portable document format (PDF). You may need to download and install the latest version of Adobe Reader to view and print these documents. Adobe Reader is free software available from Adobe. You can view, fill in, and print the template PDF documents with the free version of the software. However, unless you have Adobe Acrobat, you will not be able to save the PDF files with your information filled in. Adobe Reader will not allow you to save your changes. Before you enter any information, make sure you will be able to print the documents from the computer at which you are working.

Background

Tips for a Successful January Membership Campaign
Ideas for launching a January membership campaign

Tips for Getting Started
How to use PTA membership marketing materials

Membership Toolkit

Membership Form
Sign-up form for PTA membership

Membership Form - Spanish
Sign-up form for PTA membership (in Spanish)

Stickers: "I Resolve..."
Template for new-member stickers

Stickers: "New Year, New Opportunities"
Template for stickers for school staff, PTA leaders, and current members

Posters
PDF of January Membership Campaign promotional poster

Posters (Spanish)
PDF of January Membership Campaign promotional poster

Handout Cards - Members
Membership campaign handout

Handout Cards - Nonmembers
Membership campaign handout

Handout Cards - Members (Spanish)
Membership campaign handout

Handout Cards - Nonmembers (Spanish)
Membership campaign handout

Flier
Template for January Membership Campaign flier

Flier (Spanish)
Template for January Membership Campaign flier

Community Flier
Template for flier targeting the community for membership

Community Flier - Spanish
Template for flier targeting the community for membership

Door Hanger (Spanish)
Template for door hanger promotional tool

Door Hanger
Template for door hanger promotional tool

Web Banners
Animated GIF banners for promotion on websites

Yard Signs
Yard signs for January Membership Campaign

Yard Signs (Spanish)
Yard signs promoting January Membership Campaign

Timeline & Planning

Suggested Timeline for January Campaign
Step-by-step guidelines for planning a January membership campaign

Additional Resources

Newsletter Ads
Ads that you can cut and paste into your PTA newsletter

Membership Recruitment and Retention Manual
Tips and strategies for recruiting and retaining members